The estate, entirely located in the municipality of Cingoli, is nestled in the southernmost area of the Verdicchio dei Castelli di Jesi DOC Classico production area.
The choice to grow only native grape varieties – the white, versatile Verdicchio and the red Montepulciano – reflects the desire to bring the territory into the bottle: its beauty and naturalness, told through a simple, always elegant style.
The estate extends over several hectares, but the vines grow only on the lands that are most suitable and selected by the Darini family, respecting biodiversity and the characteristics of the soils.
The important rebranding project has set itself the goal of conveying, with elegance and simplicity, the strong authentic connection to the Marche region of the Castelli di Jesi, where beauty and naturalness meet ancient stories.
First of all, the logo gains a strong, visible mark, an expression of history reinterpreted in a modern key; the logo runs across all the labels, making the winery's wines instantly recognisable. The labels adopt a simple, elegant language that best represents the characteristics of the wines and their stories.