RIRÒ, THE LATEST ADDITION TO CASA BARBANERA, THE TUSCAN WINERY OF THE IWB GROUP.
A Rosso Toscana IGT wine that, thanks to its freshness and liveliness, suits many different occasions and is also designed to be drunk chilled, on ice, or served in creative cocktails at aperitivo time.
We worked on creating a brand identity able to express this new Tuscan way of drinking, renewing the concept of red wine and bringing Tuscan wine to new consumption occasions, without losing sight of the authenticity and characteristics that make Tuscan wines unique. For identity and design we therefore worked on three levels: clarity about the product and its positioning, the ability to stand out from the wine world, and the ability to surprise and spark curiosity. We focused on the recognisability of the new brand through colour and the visual impact of a bottle meant to represent a new way of drinking wine: ideal on ice, young and sunny, perfect for Gen Z.
