Founded in 1905 in Langhirano, in the heart of the production of Parma Ham, Pio Tosini is a company that represents a true bond between tradition, territory, and artisan quality. For over a century, the brand has been able to preserve and transmit the experience and knowledge of master ham makers, becoming a symbol of Parma’s gastronomic culture.
The rebranding project aimed to highlight this historical heritage by placing the brand’s heritage and its deep roots in the territory at the heart of the design. The visual identity was redesigned in a refined and elegant style, capable of communicating craftsmanship and the rigour of the production process, without sacrificing a contemporary aesthetic that makes the brand instantly recognizable.
A key element of this story is the aging cellar, considered one of the most beautiful in Italy, an authentic symbol of the company’s identity. Here, the time and the unique environmental conditions of Langhirano, including the climate, altitude, and proximity to the river, contribute to creating an ideal microclimate that gives Pio Tosini Prosciutto di Parma its unique and unmistakable flavor.
The brand's new style thus tells the story not just of a product but of a territory and a centuries-old culture, celebrating the artisanal mastery and the genius loci that make every slice an authentic experience. The result is an identity that combines elegance and tradition, history and modernity, enhancing the brand's historical and cultural heritage and strengthening its position among the great names of Italian excellence.
