For Cavit, the well-known Trentino wine cooperative, RBA developed a corporate visual identity project aimed at strengthening the brand’s identity and enhancing its historical, production and territorial heritage. The project involved both the cooperative’s institutional communication and Altemasi, its most prestigious sub-brand, specialising in Metodo Classico sparkling wines.
The project stems from the need to build a more coherent, contemporary and recognizable visual system capable of telling the brand’s values more powerfully: the connection with Trentino, the quality of the production and the cooperative culture.
Specifically, the agency was responsible for developing the new brand visual identity, working on graphic codes, institutional materials and coordinated communication tools, including brochures, business cards, shopper bags and other corporate materials. This was complemented by work on the packaging of some bottles and the launch of new wines, with the aim of making the offer more varied and up-to-date.
For Altemasi, the journey has strengthened the brand’s premium character, enhancing its elegance and authority.
The result is a more contemporary and distinctive identity system, capable of enhancing the brand and its founding values even more.
