For Cavit, the renowned wine-growing cooperative based in Trentino, RBA developed a corporate visual identity project aimed at strengthening the brand’s identity and enhancing its historical, production, and territorial heritage. The initiative involved both the cooperative’s institutional communication and Altemasi, its most prestigious sub-brand specializing in the production of Metodo Classico sparkling wines.
The project originated from the need to create a more coherent, contemporary, and recognizable visual system, capable of communicating the brand’s core values more effectively: its connection to Trentino, the quality of its production, and its cooperative culture.
Specifically, the agency developed the new brand visual identity, working on graphic codes, corporate materials, and coordinated communication tools, including brochures, business cards, shopping bags, and other corporate assets. This was complemented by interventions on the packaging of selected bottles and the launch of new wines, with the goal of making the product offering more diverse and contemporary.
For Altemasi, the project strengthened the brand’s premium positioning, enhancing its elegance and authority.
The result is a more contemporary and distinctive brand identity system, capable of better expressing and elevating the brand and its founding values.
