We supported Balocco in building MaxiCiok, a brand designed for all chocolovers who experience chocolate as a treat to indulge in and share. A warm, engaging and super-indulgent brand universe, where every bite becomes a small declaration of love.
Starting with the “Grande Amore al Cioccolato” positioning, we developed the brand concept and built a distinctive identity that expresses passion, desire, and pleasure through a contemporary and premium language.
The protagonist of the MaxiCiok universe is Cupid, reinterpreted in the hero video as a chef in love with chocolate, an iconic figure who accompanies the brand and expresses its most emotional spirit. Around him we developed a consistent and recognisable visual system: from the packaging system, characterised by the chocolate pour and colours dedicated to the different variants, to the biscuits, enhanced by an embossed “M” that recalls the brand name.
From design to communication assets, we shaped a brand destined to grow beyond its initial categories, expanding its universe and continuing to win the hearts of chocolate lovers. Because some love stories deserve to become big. Actually, Maxi.
