A SYMBOL OF LIGHTNESS
ITALIAN AUTHENTICITY IN THE USA
A brand born within Cavit, Bottega Vinaia stands out for its distinctive personality and its bond with the Italian territory, in particular Trentino.
With a mid-to-high positioning and communication aimed at a female target, it is intended exclusively for the American market. The brand quickly joined the ranks of Italian premium wine producers, thanks to the constant commitment and unstoppable passion of the company's growers and winemakers.
Through imagery visually linked to the world of fashion, Bottega Vinaia focuses on authenticity, terroir and the Italian winemaking tradition.
It does so by proposing two great products that become the protagonists of the brand story: Pinot Grigio, an elegant wine with a floral aroma, and Pinot Noir, fruity, fresh and structured.
The first goes wonderfully with seafood dishes and is the ideal choice for aperitifs, while the second pairs perfectly with meat and grilled dishes.
AN ALL-FEMININE WINE
For Bottega Vinaia, RBA Design, with its experience in wine design and label design, came up with a specific symbol: the butterfly. The inspiration comes directly from the shape of the Trentino territory, a place rich in natural beauty, combined with a spirit of elegance, transformation and lightness. These are intrinsic characteristics of the wine, which is fresh and easy to drink.
A market survey established that it is an ideal wine for female consumers, a target that would in fact tend to want a product with these characteristics.
That is why work went into creating a brand positioning that is just as fresh and delicate, with creative research based on harmonious yet highly impactful symbols.
On the Bottega Vinaia website, we are invited to stand out with character and claim our own space in the world. Italian identity, of course, runs through the whole of the corporate storytelling. The graphics created by the agency for this wine are particularly elegant and reflect the brand's feminine essence. The colour palette is dominated by gold, burgundy, green and grey. While the logo recalls the fashion universe, on the labels a graceful calligraphic font seems almost to give a name to the butterfly at the heart of the design, within a rich and detailed design frame.
The new brand identity, and consequently its positioning, is therefore closely tied to the wine's place of origin, taking on an equally natural and distinctive look.
In this way, Bottega Vinaia's founding values are communicated, together with the brand's whole authentic spirit.
