After months of teamwork and fine-tuning, the brand new site is finally live Goccia Blu. This is an important project for the rebranding of Goccia Blu, for which the RBA team worked, developing the new visual identity that, these days, has been materialized in the launch of the new website that reflects – both visually and in terms of storytelling – the iconic design and lifestyle that form the basis of the new brand concept.

From the homepage, an elegant, intriguing and decidedly premium atmosphere immediately permeates. The choice of modern fonts on blue backgrounds and the unmistakable silhouette of the new bottles add that touch of iconic style and Italian elegance that the brand aspires to represent.

The site essentially develops the aspirational concept of BLU ICON, By presenting the two lines – Original and Gala – which emphasize the product design and place it as a key element to elevate lifestyle contexts.

Take a look at the full site here!