Founded in 1905 in Langhirano, at the heart of the Parma Ham production region, Pio Tosini is a company that embodies an authentic connection between tradition, territory, and artisanal quality. For more than a century, the brand has preserved and passed down the expertise and knowledge of master ham makers, becoming a symbol of Parma’s rich gastronomic heritage.
The rebranding project was designed to celebrate this legacy, placing the brand’s heritage and its deep roots in the local territory at the center of the narrative. The visual identity was reimagined with a refined and elegant approach, capable of communicating the craftsmanship and rigor behind the production process while embracing a contemporary aesthetic that makes the brand instantly recognizable.
A key element of this story is the aging cellar, regarded as one of the most beautiful in Italy and a true symbol of the company’s identity. Here, time and the unique environmental conditions of Langhirano—including its climate, altitude, and proximity to the river—combine to create an ideal microclimate that gives Pio Tosini Prosciutto di Parma its distinctive and unmistakable flavor.
The brand’s new identity therefore tells the story not only of a product, but also of a territory and a centuries-old culture, celebrating the artisanal mastery and genius loci that make every slice an authentic experience. The result is an identity that brings together elegance and tradition, history and modernity, enhancing the brand’s historical and cultural heritage while reinforcing its position among the leading names in Italian excellence.
