Snext: Taste the Future
When Sama S.p.A. involved us, the challenge was clear: to create a snack brand capable of breaking the mold and projecting itself into the future. That’s how Snext — the next snack — was born: a name that blends innovation and flavor into one powerful, immediate word.
We explored the creative territory to define a clear identity: wellbeing and taste, together, in a snack designed for those seeking balance without compromise. The result?
A young, dynamic, and conscious positioning, perfectly captured in the payoff:
“Gusta il futuro / Taste of tomorrow.”
The visual heart of the brand is the colorful X: a distinctive graphic mark that recalls the core of the name while becoming a narrative tool. Each product has its own X, each flavor its own shade, each pack its own personality.
Snext unfolds across three lines designed to satisfy every palate:
- Legume extrudates – the healthy core, for those who want a light yet nutritious snack.
- Flavored extrudates – like the paprika ones: for those who want a flavor twist without giving up wellbeing.
- Premium chips – refined flavors, crunchy textures, gourmet appeal.
Snext is an explosive, youthful, and conscious brand. A project we built step by step, with the goal of launching not just a product, but a true experience.
The future can be tasted. And it has a name: Snext.
