We partnered with Balocco in the creation of MaxiCiok, a brand designed for all chocolate lovers who see chocolate as a pleasure to indulge in and share. A warm, engaging and irresistibly indulgent brand universe, where every bite becomes a small declaration of love.
Starting from the positioning “A Great Love for Chocolate”, we developed the brand concept and crafted a distinctive identity capable of expressing passion, desire and pleasure through a contemporary and premium visual language.
At the heart of the MaxiCiok universe is Cupid, reimagined in the hero video as a chef passionately in love with chocolate. This iconic character accompanies the brand and embodies its most emotional spirit. Around him, we developed a coherent and recognizable visual system: from the packaging design, featuring the signature chocolate pour and color-coded variants, to the biscuits themselves, enhanced with an embossed “M” that echoes the brand name.
From design to communication assets, we shaped a brand destined to grow beyond its initial categories, expanding its universe while continuing to win the hearts of chocolate lovers. Because some love stories deserve to become great. In fact, Maxi.
