RICCADONNA

CLIENT

CAMPARI GROUP

PROJECT SCOPE

/REBRANDING

/LOGO REDESIGN

/LABEL DESIGN

/BRAND VISUAL IDENTITY

/BRAND MANUAL & STYLEGUIDE

/photos

STILE ITALIANO DAL 1921

Life is full of small moments hidden in our daily routine. Here is a little secret to unveil those moments and make them shine. Riccadonna strikes with the right notes to enchant, in classic Italian style since 1921.
Today, with more than a century of know-how, Riccadonna presents a packaging identity inspired by the glamorous era in which it was born: the roaring, captivating Italian 1920s. The era that launched the success stories of Made in Italy sprang from the same Italian attitude: effortless elegance, exceptional skill and natural magnetism. Perfect for adding a touch of Italian style to everyday occasions.
Riccadonna’s packaging identity naturally draws on the world of Italian fashion, which burst onto the world stage in the 1920s thanks to great designers and fashion magazines.
Every element of the new design has been carefully tailor-made.
The capital “R” becomes the seal of quality of our Italian sparkling wine atelier. The logo stands proudly in black, an essential element of fashion. Our history and unmistakable style are clearly stated in the brand line: Stile Italiano dal 1921 (Italian Style since 1921).
The bottle is made of simply elegant, contemporary dark glass, slimmer than the standard. The packaging is dressed in Déco-inspired fabrics that add a touch of glamour to the classic label structure. Tailor-made attention to detail and finishes lights Riccadonna up with a glow of natural elegance.
Riccadonna’s sparkling wines thus form a range called Collezione Moda, made up of five product types distinguished by elegant, clean colour codes.

RICCADONNA ROSÈ – LINE EXTENSION

By skilfully combining its founders’ unrivalled entrepreneurial flair with the excellent quality of its products, Riccadonna has stood the test of time. Steeped in Italian style since the 1920s, the brand continues to offer sparks of elegance, passion, inspiration and creativity to life lovers around the world. The new Riccadonna Prosecco Rosè DOC Millesimato matches the pure enthusiasm and joie de vivre of those who enjoy it, adding that unmistakable Italian flavour to the drinking experience.
Innovating doesn’t always mean breaking with tradition. Sometimes it is more about reinterpreting old classics to delight today’s consumers. And that is exactly what Riccadonna has achieved with Riccadonna Prosecco Rosé Millesimato D.O.C.
Rich in individuality, this wine beautifully complements its long-established Prosecco Millesimato D.O.C. Dressed in a stunning rose-gold hue, it weaves together timeless elegance and carefree informality.

RICCADONNA 100th

Since its founding in 1921, Riccadonna has been synonymous with Italian style in sparkling wines. Born in the splendid days of the 1920s, full of creative energy and zest for life, Riccadonna is the most fashionable atelier among Italian sparkling wines: each one tailored to suit the perfect occasion, with a glamorous fabric-inspired look and an outgoing character that brightens your moments. And now, after 100 years, Riccadonna shines brighter than ever. How to celebrate this birthday? Perhaps with a fashion show starring the exclusive Riccadonna Anniversary Edition, a refined Rosé Dry dressed for success by the designers of RBA Design.
Ladies and Gentlemen, we welcome Riccadonna 100.

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