A 360° makeover for Oleificio Angelo Coppini, which starts with defining a new positioning strategy, and continues with the redesign of the logo and packaging, before moving on to interventions in communication and digital materials.
The repositioning project is based on the “Umbrian character” concept, which conveys the values of authenticity, sustainability and quality the company stands for and which guided the entire evolution of the brand.
Initially, work was carried out on the logo, but the most impactful intervention was carried out on the packaging identity of the entire wide range of products (retail, horeca and food service), characterized by an illustrative treatment with a vintage and deliberately evocative style, which becomes a defining and distinctive element not only of the identity but also of the entire brand communication, in order to best express the very concept of “Umbrian character”.
All this in harmony with the particular bottle, the “gallone”, a distinctive element of the brand.
