The new identity winks at the idea of easy, relaxed eating with family or friends.
Capitan Findus, the character consumers know well, stays on the pack and seems to invite people to sit down and take their time enjoying all the new products.
The new Findus Fish Bar logo recalls the sign of an eatery, and the product images, presented as if just served with fun, colourful napkins, tempt consumers to try them, ideally in informal, convivial moments.
The packaging, simpler and more modern than before, focuses on immediate communication and an everyday feel, well expressed by the wooden board and the basket.
A touch of warmth that draws consumers in from the very first glance at the shelf.
