For Eataly we developed the brand's new private label, creating a broad, consistent and recognisable packaging system able to span many product categories. From pasta to preserves, from chocolate to sweets and many other food specialities, every item was designed as part of a single, strong and distinctive identity.
The project stems from the desire to visually translate the values that have always defined Eataly: Italian food culture, expertise in product selection, attention to raw materials and collaboration with outstanding producers and suppliers. A heritage of knowledge, places and traditions that the packaging makes instantly readable and contemporary.
We have defined a minimalist, chic and elegant visual language capable of expressing a premium positioning without losing authenticity. The essential and contemporary graphics allow the product and its unique characteristics to shine, enhancing the quality of the recipes, the origin of the ingredients and the meticulous attention to detail in each reference.
Every pack tells a story of quality, territory and Italian savoir-faire. The result is a flexible, structured system designed to adapt to different formats, materials and markets, while always keeping strong brand consistency and clear recognisability on the shelf.
The new private label was designed with a clear international vocation, to support Eataly's presence in the United States and Canada, as well as in France, Germany, the United Kingdom, Sweden, the Netherlands, Turkey, Saudi Arabia, Japan and Korea. A global yet deeply Italian identity, able to take not just products but an entire food culture around the world.
