RESTYLING A HISTORIC BRAND
The thousand souls of Emilia gathered in a unique range.
Among the wide range of products Cantine Cavicchioli makes for large-scale retail, there is one line that, more than any other, embodies the history of both the company and Modenese winemaking.
A collection of products that represents conviviality, tradition and the value of the land and the territory. A tribute to the Emilian spirit, to raise a glass to every day.
The restyling of this iconic identity, an authentic and meaningful expression of a historic winery such as Cavicchioli, keeps the main recognisable elements (colours, marks, typography) while modernising the graphics, making it a contemporary identity that respects tradition; thanks to the vintage style, the result is a label that recalls the history of the winery and its most representative and beloved wine. For Cavicchioli, our agency's work involved restyling all the lines that make up the wide Cavicchioli product range: Contessa Matilde, Tre medaglie, Antica Foresteria, 1928 …
PRESS CAMPAIGN AND SOCIAL MEDIA ACTIVITY
A new image for the historic Emilian winery, which over time has become an ambassador for its product, Lambrusco, and its territory, Emilia.
Battito Emiliano (Emilian Heartbeat) captures its essence, not only as geographical belonging but also as a spirit, a way of life.
