For Beretta we developed the identity and packaging of two bakery lines: Club Sandwich, gourmet sandwiches designed for premium, contemporary consumption, and Bagel, a product with international appeal introduced to broaden the brand's range. The goal was to build a consistent, distinctive visual system able to enhance both lines while keeping strong recognisability on the shelf.
We defined a common identity, dominated by a bold and highly visible yellow, capable of emerging immediately in the point of sale and becoming a characteristic element of the range.
Distinctive, contemporary typefaces help strengthen the product's personality and make every item clear and legible, while keeping a consistent, recognisable brand tone.
The good level of family feeling between the two lines ensures consistency for the brand on the shelf: Club Sandwich and Bagel interact with each other through shared graphic codes, while each maintains its own identity. The result is a balanced and distinctive packaging system, capable of enhancing the Beretta offering and building a strong and consistent presence in the world of ready-made baked goods.
