For Beretta, we worked on developing the identity and packaging for two bakery product lines: the Club Sandwiches—gourmet tramezzini designed for a premium, contemporary consumption experience—and the Bagels, an internationally inspired product introduced to broaden the brand’s offering. The goal was to build a coherent and distinctive visual system capable of enhancing both lines while ensuring strong shelf recognition.
We defined a shared identity, dominated by a bold, highly visible yellow that stands out immediately at the point of sale and becomes a defining element of the range.
The typography, contemporary and characterful, helps reinforce the product’s personality and makes each item clear and readable, while maintaining a consistent and recognizable brand tone.
The strong family feeling between the two lines ensures brand consistency on shelf: Club Sandwiches and Bagels communicate through shared graphic codes while each retaining its own identity. The result is a balanced and distinctive packaging system that enhances Beretta’s offering and builds a strong, coherent presence in the ready-to-eat bakery category.
