We continue this week with the theme of the value of Italian brands, but this time with a different perspective: how the use of color allows us to communicate, quickly and effectively, positioning, history, and closeness to a territory. Think again about our athletes in Beijing. For all of us, it’s the blue-and-white team, identified by a color that exudes belonging, that makes us proud.
In branding, color is one of the main identifiers of a brand; in addition, it carries a message that helps
To define the product’s positioning, speaking directly to the target audience. An example of this is the case study of Maestro Massimo, a bakery product line that, through a wide color palette, tells an Italian story to an international audience.
The game of colors Maestro Massimo
The added value of Italian taste was the winning factor of the “Maestro Massimo” project, designed by Massimo Sanges with the support of RBA Design, for the creation of the overall brand identity.
A range of baked goods that are marketed with the positioning of quality, taste and Italian variety, supported by an identity that, in words and images, immediately evokes our unique know-how (which is mainly a way of living). By highlighting the territory, the history and the product, in short, Italian excellence, we make pleasure accessible to all, with packs that tell the story of our regions and our peculiarities through a chromatic journey.
Through the colors of Italy, we rediscover unique landscapes and products, authentic as their extraordinary country of origin.
In the packs of the I Colori di line – Maestro Massimo which recall Italian squares, the territory, conviviality, the hills, the sea – we will find the blue to evoke Naples, the scorched earth of Siena and the pink of the Dolomites, to enhance the natural beauty of the Italian landscapes. Each color serves to tell and represent a line of baked goods, for breakfast or as a snack, in a journey that tells the story of our peninsula and its face, highlighting the value of regional traditions.
