For the second consecutive year, Fabrizio Bernasconi has the pleasure of teaching the course in Brand Management and Experience at Rome Business School.

Founded in 2011 by Antonio Ragusa and based in the heart of Rome, the RBS It is a national and international university institution, with a student body from over 161 different countries.

Of this collaboration, Fabrizio says: “It is a very interesting educational experience, divided into different modalities – including live, recorded, discussion, Q&A and practical exercises – which allows me to convey topics such as brands and branding by alternating theory with practical case studies.”

Use cases, or practical examples, are of great importance for today’s brands, as Fabrizio confirms: “Teaching – and learning – the theoretical foundations is essential, of course, but branding then manifests itself in concrete projects. Through this course, I support students in using strategic tools to build an effective positioning.”

Other areas touched upon in the course include brand in the digital world, the development of creativity and the ways to create high-profile brands through design. Fabrizio adds: “Furthermore, thanks to my thirty-year experience in the world of branding, I always strive to provide my students with relevant takeaways that I have gathered along my journey, working closely with some of the most well-known and beloved brands in the Italian food & beverage landscape.”

We can only wish Fabrizio and his students good luck as they begin a new journey of value-driven branding that continues beyond the walls of our creative hub.