An unexpected and much-appreciated award, which celebrates our 30 years of agency with this motivation that perfectly expresses our journey:

For demonstrating, over thirty years of activity, that design creates value when guided by a solid strategy: clear brand platform and brand architecture, governance of touchpoints, and consistency between identity, packaging, retail, and digital. For the ability to transform insights into distinctive and measurable choices, guiding brands through the key steps of their journey.
For the contribution to spreading method and good practices, transferring to new generations an approach that combines creativity and rigor, with a concrete impact on business. The Special Touchpoint Award “Great Stories from the Agency”He goes to RBA Design.”.