Website, blog and social channels for the debut of the first Personalized Plan designed by the pharmaceutical company Giuliani.
Launched on the market these days Nutrivel, the first personalized plan of probiotics and natural active ingredients to improve the daily well-being of the historic pharmaceutical company Giuliani. This is an important entry into the health and wellness segment, accompanied by RBA Design, which manages the touch points and digital content of the new brand, and which was responsible for the study and management of the various digital touch points.
The product development starts from the consideration that, in the process of improving one’s daily well-being, individual characteristics play a crucial role. Hence the need to develop customized solutions by analyzing a person’s specific microbiota combined with their lifestyle and dietary habits. Developed by the Giuliani Research Team based on well-established medical and nutritional science knowledge, it is Nutrivel a system based on the selection of 17 active ingredients chosen for their profile of efficacy and divided into five intervention areas that represent the fundamental areas of human health: energy, mood and concentration, defenses, metabolism and digestion, vitality and longevity.
The selection process takes place through the website. www.nutrivel.it, Designed by RBA Design as the gateway to the world Nutrivel: a user-friendly website that guides the consumer through every step, from filling out the diagnostic questionnaire to identifying their specific plan. The simple, immediate, and quick-to-understand graphics create a navigation path that allows, step by step, to learn how the personalized plan works Nutrivel. The choice of colors, the visibility of the information, and the text: all contribute to guiding the consumer through a digital experience that leads them to obtain the ideal personalized plan. Always on the website, you can follow a video tutorial that explains, in an immediate and simple way, how the program works, how to fill out the questionnaire to identify your specific needs and the characteristics of the two Plans, Basic and Advanced. At the end of the questionnaire, to finalize the purchase, you will be redirected to the Farmaè website, Nutrivel an exclusive partner of e-commerce and one of the main e-commerce platforms in Italy in the Health and Wellness market. A dedicated personal area on the website will also Nutrivel allow you to monitor your progress. Also within the website, a digital magazine has been developed, which hosts ad hoc content created by a team of scientific journalists who delve into topics related to the microbiota and various aspects of well-being, lifestyle and health.
The communication plan Nutrivel is completed with the activation and management of the social media channels, Facebook and Instagram, with the creation of ad hoc content that can connect Nutrivel with the different target audiences, while also relaunching the articles published in the magazine. Finally, the agency followed the development of presentation materials such as a leaflet and a dedicated brochure.
