AGILE PACK TEST model for a winning pack

Packaging is one of the first communication tools for a product brand. From the very first moment it is placed on the shelf, it must encourage choice and convey a very specific expectation.
Therefore, it is a strategic tool that uses forms, materials, colors, words, and images that are capable of communicating even at an unconscious level.
Aware of the commercial value of packaging design and therefore always attentive to the consumer’s perspective, we have introduced a verification phase into our creative process for the first design concepts proposed with the aim of selecting the most effective proposals.
In this way we optimize the time to market and, above all, we support the brand in choosing the packaging with objective data.
Thanks to the partnership with SenseCatch, Specializing in neuromarketing and consumer psychology, we have developed the AGILE PACK TEST model.
A method that inserts a listening phase into the creative process, capable of analyzing the real decision-making drivers such as visual attention, emotional involvement, and implicit liking.
The method involves the active participation of the brand itself, which will be able to attend the testing sessions to see and hear the consumer's perspective and to comment on the results with the RBA Design and SenseCatch team.
The goal is simple! Identify the best pack, suitable for the target audience and capable of competing on the shelf.