To rethink the identity of La Pasta di Camerino, we started from what makes this brand unique: its bond with the territory, the know-how of its Master Pasta Makers and that very Italian way of enjoying food together.

A journey that took us through the hills of the Marche, into an Italy of villages, squares and moments to share, where time moves more slowly and quality still comes from sincere, everyday gestures. It is from these elements that the rebranding project took shape.

The challenge was to give this identity a more contemporary language, able to convey the richness of its origins and look to the future, while keeping alive the bond with Camerino and with the people who help build its story every day.

ROOTS AS A STARTING POINT
The project took shape starting from the most distinctive elements of the brand: the iconic color and the illustration of Camerino, which today has been reinterpreted with a more narrative style to tell the story of the territory from which everything originates.

A graphic element that stops being a simple illustration and becomes part of the brand story, together with the new payoff “Ogni giorno, una storia” (Every day, a story). A promise that sums up the journey of the pasta: from the hills of the Marche to the expert hands of the Master Pasta Makers and onto Italian tables, where every day becomes a moment to share.

A NATURAL EVOLUTION
The new look & feel makes the packaging more contemporary without straying from its roots. A cleaner composition, a clearer hierarchy of information, and even greater attention to materials, textures, and graphic details enhance the product’s quality and strengthen its presence on the shelf.

The result is a more solid and recognizable identity, capable of telling with a new language what La Pasta di Camerino has always been: the pleasure of simple things, the value of one’s origins, and a tradition that continues to live every day.