Brand Identity and packaging design for the new line of salty snacks Riso Gallo Chips

The project included the creation of the image, positioning and packaging for the new Riso Gallo Chips product line. The health profile of the products was emphasized: the well-being derived mainly from the whole-grain rice ingredient and the non-fried chips offer. The proposal of a line containing less fat than potato chips was therefore enhanced, while maintaining flavor and crunchiness.

The goodness was then enhanced thanks to the taste of the other ingredients combined with the rice, in one case the sea salt, in the other the paprika.

Project creativity

Great emphasis and prominence was given to the brand Riso Gallo because, through it, the belonging to the ’rice“ category is immediately communicated. Thus, we are separated from the world of potato chips, without losing effectiveness in communicating – through the flashy colors and product visuals – all the flavor and joy that this segment offers.

So, on the one hand – with the brand-name in a dominant position – all the well-being of rice is communicated, while with the other elements we speak in a language typical of the world of sweet snacks, designed to attract attention from the sales shelves (see also the contrast between the colors) and stimulate the appetite appeal, conveyed by the illustration of the chips, so delicious and crispy, paired with the other ingredients.