RBA Design creates with Riso Gallo the new Basmati line
Over the past few years, Basmati rice has moved away from its ethnic origins and has become part of the daily routine of Italians, becoming the second most popular variety after Carnaroli and even surpassing the quality of Arborio. This consumption stems from a focus on well-being and healthy eating, which has then extended to the daily habits of Italian families when preparing side dishes, salads and the latest trend in the kitchen: Poké.
With this in mind and with an eye towards a wide target consumer audience, RBA Design worked with Riso Gallo to rethink the product offering, expanding the range with three Riso Basmati varieties, all from sustainable agriculture. A concept that aimed to emphasize the differences between the products offered while maintaining a unifying thread that speaks to modern families.
Thus they are born:
The Basmati FragrantThe most traditional one, for those who love the aroma of classic Basmati rice: the ideal base to give an exotic touch to all recipes. For this product, an authoritative image has been chosen, highlighted by the use of blue color and the image of the product in its purest form.
The Basmati Whole Grain: dedicated to health-conscious consumers, with a rich and authentic flavor. Brown color and rice grains decorate the pack, highlighting a reference to healthy cuisine, also reflected in the recipe proposed in the image.
The Basmati with Rosso&NeroFor younger and more creative consumers, a blend suitable for Poké and the most imaginative recipes. A cheerful, lively image, a colorful recipe, and a yellow sun color to enhance the characteristics of this product.
The packaging created by RBA Design enhances the type of rice offered, highlighting the name Basmati and its specific variety. For this reason, the creative work has prioritized the choice to emphasize quality, highlighting the Himalayan origin of the rice, which emphasizes authenticity and sustainable agriculture. A specific logo on the front of the pack highlights this commitment of the company. The concept of sustainability is also at the heart of the packaging’s design, which is eco-friendly and made from FSC-certified cardboard and recyclable plastic.
The pack also highlights the most useful information for consumers: the cooking time and the types of dishes for which rice is most suitable.