RBA Design and Yayla have recently embarked on a collaboration with great interest and enthusiasm: a new, important Turkish client. The focus of the work? Branding and packaging design projects for the constantly booming healthy food sector.

When we talk about healthy food, we are talking about a market that is experiencing exponential growth that shows no signs of slowing down. In 2025, the sector reached a value of $ 985.97 billion – a staggering figure that is expected to increase to 1. $ 06 trillion by 2026, with an annual compound growth rate (CAGR) exceeding 8%.

Our Fabrizio Bernasconi has recently returned from a trip to Istanbul, where he had the opportunity to meet the foreign trade team of Yayla. The agency collaborates with several food & beverage companies within the Turkish market, and the addition of Yayla is further confirmation of our strong packaging and retail capabilities with leading food companies in the sector.

Fabrizio confirms: “I believe that the basis of these successful collaborations with Turkish food companies lies in our outstanding ability to listen to and understand the client’s reality. This element, combined with our unmistakable “Italian Touch”, allows us to consistently position ourselves as a highly valuable partner.”

In particular, in food design, this value translates into style, clarity, attractiveness and personality – all characteristics that our customers continue to appreciate.

Well done, RBA Design!