The snacks of the future are (almost) here: RBA supports Sama in creating a new brand
There is one thing that, even after thirty years in the world of branding, always excites us like it was the first day: the creation of a new brand, from the choice of the name to the design of the pack.
And this is precisely the challenge that Sama has recently proposed to us: to bring to market a line of snacks that combines irresistible taste, wellness and naturalness. In short, a product that manages to break the mold and project itself into the future, with a strong palatability appeal for a young, dynamic and conscious target audience.
The RBA team immediately got to work, identifying a series of creative territories and focusing on a winning concept: “the snack of the future”. From here, our copywriters created several naming options – one of the fundamental steps in ensuring the success of a new brand – before landing on “Snext”.
A powerful, immediate and “smart” word, born from the collision of two key words: “snack” and “next”. The result is a naming that identifies, in an original and intelligent way, the true essence of the product – the “snack of the future” that Sama wants to launch on the market.
The modern and innovative positioning is perfectly summarized in the “Taste of tomorrow” tagline, and the visual identity is expressed with a colored X that pops out in the heart of the pack. This distinctive graphic sign serves a dual function: on the one hand, it recalls the “X” of “Snext”, while on the other it becomes a powerful narrative tool. In fact, each pack has its own distinctive X that tells the story of its variety of flavors, nuances, and personalities.
The brand was recently presented at TuttoFood and will soon be available for sale, divided into three lines:
• Legume extrusions: a truly healthy snack option for those who want a light but nutritious snack
• Flavored extrusions: for those looking for new flavors without ever sacrificing well-being
• Premium fries: sophisticated flavors, crispy textures, and gourmet appeal to elevate any moment of consumption
Snext It is an explosive, young brand with a strong focus on well-being. A project that RBA has built step by step, with the goal – achieved – of launching not just a product, but a true experience of conscious consumption.
In the near future, the future can be enjoyed. And it already has a name: Snext.
Stay tuned for more!
