Cascina Biraga It is a family-run business that, in Terranova dei Passerini (LO), thanks to the experience of 5 generations, produces what it is proud to call the best gelato in Italy…and it doesn’t just make gelato, but also cheeses, desserts and other products made with milk.

The secret of the Cascina Biraga quality lies in the working method, the attention to the entire supply chain, from the selection of the best milk to its processing in the dairy farm; this is an artisanal method that preserves the quality of the raw materials.
From here comes a very good gelato, healthy, made the way it used to be.

Project objective

Transferring the values of craftsmanship, quality and naturalness into the new Cascina packaging identity.
In the new identity, the kraft cardboard color code represents the most distinctive element to convey the company’s values, while at the same time differentiating it from competitors and making it stand out on the shelf.
The new brand recalls the previous one, but makes the name more visible and includes important textual elements such as the founding date and the claim “Il gelato di latte”, to reaffirm the specific positioning of Cascina.
A varied color palette was created to define the flavors, contributing to give liveliness and taste to the packaging expression in balance with the natural color of the jar.