Everyone talks about it, but few actually do it. What does it mean to be sustainable in the packaging world?.
Over 50% of consumers state that they prefer eco-friendly packs.
We can say that sustainability is probably the most used, and perhaps abused, word of the last year. In particular, in the packaging world, there is a race to declare that one’s packaging is sustainable, recyclable, and environmentally friendly. But is it always like that? Let’s not forget that a sustainable packaging is the result of a process that starts with design, goes through production, and ultimately leads to the possibility of recycling or reusing the container itself. Companies and brand design agencies have been working in this direction for a long time to create packaging that is truly more sustainable.
According to the COP report, 53% of consumers declare that they prefer environmentally friendly packaging. This is a fact that manufacturers of consumer goods must take into account. They are doing so, although they often encounter cost issues. However, this is an indispensable path. Today, the need to build a sustainable brand that operates within a circular economy goes beyond mere appearance. Packaging is not just design; it is also a way to convey a company’s values.
Therefore, relying on a specialized agency https://www.rbadesign.it/news/rba-design-insieme-a-touch-design/ for the creation of eco-packaging ( ) means relying on someone who can offer advice that proposes solutions in terms of design, new materials, potential for reuse, and weight reduction. For this reason, agencies, in order to help their clients create truly sustainable packaging, must adopt a holistic and consultative approach that leads the brand towards a 360° conscious choice.
As always, the credibility of what is communicated remains an essential value. The company that commits to being more sustainable and communicates it must actually be committed to it in all stages of production. But this is still a long way to go because often only the materials and not the processes are considered. This was also discussed at a recent conference organized by UPM Raflatac, which highlighted just how every single phase of the production of an eco-friendly packaging must be part of a sustainable process. A concrete example is the bottle and label created for Saturnalia wine by Fattoria La Maliosa, which features a talking label made from completely recyclable paper, which allows, through a QR Code, to trace the entire production and sustainability journey undertaken by the Maramara agricultural cooperative. (https://www.rbadesign.it/news/rba-design-vince-con-fattoria-la-maliosa-a-pentawards/ ) https://www.rbadesign.it/work/la-maliosa-organic-winery-in-tuscany-we-let-the-nature-do-the-work/