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Anuga 2025: Discovering “sustainable growth” in the food & beverage sector

After the usual two-year wait, RBA Design could not miss one of the most important events for professionals in our industry: Anuga, the number one trade fair for the food & beverage industry. Scheduled to take place from October 4 to 8 in Cologne, Germany, Anuga has returned, as every two years, to be an unmissable event for those involved in trends related to the food sector, bringing together the best of fine foods, organic foods, drinks and much more.

The central theme of this edition of Anuga was sustainability – in particular, “sustainable growth”, which refers to sustainable cultivation methods and how they are fundamental to creating a circular and responsible economy.

Anuga therefore remains a focal point for discovering trends, innovations, but also challenges for food & beverage companies. For us at RBA, it has also represented a wonderful opportunity to meet long-standing clients, build new partnerships, and provide us with ideas and inspiration that we can then bring to life through branding and design projects.

Have you been to Anuga too? Tell us about your experience and the insights you gained from it!

sustainable growth food & beverage