A balanced and contemporary redesign, created to refresh the brand’s image while preserving its recognizability. The project stems from the desire to support La Pasta di Camerino through a natural phase of evolution, enhancing its heritage and authenticity through a more modern visual language, while retaining and expressing the genuine character of a product that evokes home, wholesome traditions, and the skilled hands of the Master Pasta Makers who craft it.
The redesign preserves the brand’s iconic elements, including its distinctive color and the illustration of Camerino, which has been reinterpreted with a stronger storytelling approach to celebrate the territory and its stories. This evolution reinforces the connection to the brand’s place of origin: a picturesque village nestled among the rolling hills of the Marche region, where life moves at a slower pace and togetherness remains a deeply rooted value. This choice transforms a historic symbol into a true brand asset—no longer a simple decorative element, but a graphic device capable of conveying identity, heritage, and a sense of belonging.
The new look and feel expresses authentic craftsmanship through a more contemporary visual language, successfully balancing tradition and modernity. Cleaner layouts, a more thoughtful use of space, and a clearer information hierarchy enhance readability and strengthen the product’s premium perception. At the same time, careful attention to materials, textures, and graphic details reinforces the image of a brand that continues to grow while remaining firmly connected to its cultural roots.
Unveiled at the latest edition of TuttoFood, the redesign marked an important milestone, showcasing to consumers and industry professionals a renewed brand—more confident, more distinctive, and ready to engage with an audience that is increasingly attentive to quality, transparency, and the stories behind the products they choose to bring to their tables.
