It has been two years since the first, fortuitous meeting between our Carlo Aliverti and – a Saudi Fuchsia brand of baked goods – which took place among the stands of Gulfood, the largest annual food & beverage fair in the Middle East.

Over these two years, RBA Design has had the pleasure of collaborating with the brand on a series of rebranding and packaging design projects – but now an even more exciting chapter begins.

Fuchsia Indeed, he has requested our support for a project of great importance: the complete rethinking of the brand identity and the design of the entire product line. In all respects, this is a 360-degree rebranding – a challenge that, like all rebranding projects, represents the perfect opportunity to showcase our thirty-year expertise to a continuously growing client in a particularly attractive market.

Last month, Carlo Aliverti and Piergiorgio Verga, account managers, flew to Saudi Arabia to meet the team Fuchsia, who welcomed them with great enthusiasm, accompanying them to local supermarkets to closely observe trends, competition, and exhibition techniques.

“During this beautiful journey,” Carlo recounts, “we had the opportunity to discover a market that is very well curated in terms of its exhibits, characterized by very spacious spaces in which the Western visual style emerges as the true protagonist.

“All of this, combined with the strong sense of hospitality that invites us to enter their world with great confidence, makes us very optimistic about the future. In fact, we believe that our unique identity Italian Touch and expertise in the sector will allow us to complete a highly-effective rebranding that will exceed the client’s expectations.”

Well done, RBA Design team!