RBA Design presents the packaging design of the new EnerZona Care line, conceived and developed by Enervit.
A new “all in 1” supplement concept designed to support nutrition and meet different women’s needs, such as daily well-being, personal care, beauty and diet support.
An immediate and credible tone of voice and an appealing visual are hallmarks of the 4 products in the line: Daily Mix, Depure, Beauty and Diet.
The result is a range with a premium, elegant style that keeps the link with the Enerzona brand, reassuring the target about the product’s benefits and quality, while at the same time having its own different, refined and distinctive visual identity that strengthens its positioning at the top end of the food supplement market.
PROJECT OBJECTIVES
1 KEEP IT RECOGNIZABLE
To maintain a family feeling with the EnerZona brand while creating a new identity able to express the different positioning.
2 FOCUS ON POSITIVE WELLBEING
To speak to a specific, targeted female audience that wants to take care of itself at every moment of the day in a simple and tasty way.
3 PREMIUM IS BETTER
To communicate the products’ many benefits clearly and on a scientific basis, meeting all expectations, even the highest.
4 MAKE IT SOCIAL
To make the new line cool and on-trend, so that it can be shared on social media and also appeal to a younger target.
