RBA DESIGN EXPANDS ITS BUSINESS INTO THE ARAB MARKET
Fuchsia is the first project marking RBA Design's entry into the Arab market and its opening to a new world, one that recognises and appreciates the creativity and taste of Italian design. A market of almost 40 million consumers with GDP growing at 8%.
A collaboration born from a meeting at the 2024 edition of Gulfood with forward-thinking individuals who are able to recognize expertise and look to the future for the development of their business.
Fuchsia is today a leading production and distribution company based in the city of Al Hasa, in the Kingdom of Saudi Arabia. Its production focuses on a quality range of the finest baked goods – bread, croissants, cakes, pastries and more – sold in the main Persian Gulf markets.
THE PLEASURE OF TRADITION
RBA Design's packaging design work focused on creating a new bakery product, pound cake, which opens up a new family-oriented product category for the company.
The result is a pack with clean, yet appealing graphics that recalls the classic style of tradition and highlights the product and its consumption occasions.
