LOOKING BEYOND RISKS
The Rebranding Strategica Group led in 2021 to a complete renewal of the image of the insurance consultancy, a leader in risk management and insurance consulting.
A distinctive feature of the new brand identity, the result of joint work by the RBA Design and Strategica Group teams, is the new logo: a mark that, in its originality, sums up the group’s characteristics and is paired with the message “Looking beyond risks”. The new logo is modern, minimalist and authoritative, characterised by the contrast between black and white and by clear, essential, recognisable typography. The mark recalls the shape of an eye, the organ that symbolises the ability to analyse, investigate and distinguish, to see with an entirely personal and unique approach – in other words, to look “beyond risk”.
“Through design, we have tried to translate Strategica’s most authentic expression. The signs, the words and the style are meant to represent the essence of the organisation and its vision in a distinctive way. Strategica has always believed in the importance of design as a business tool, not only to create a memorable impression and stand out from competitors, but also to help clarify its offer and generate value”.
“Risk management and insurance consulting that “looks beyond” is guaranteed by a team of highly experienced professionals, able to go beyond the conventional to build “tailor-made” proposals that truly meet the client company’s needs. In this sense, the eye in Strategica’s new logo shows the Group’s ability to see and understand, and to anticipate circumstances in order to create an insurance plan that truly guarantees effective long-term cover, with the support of the world’s leading insurers” Enrico Guarnerio, CEO of Strategica Group.
