A WHOLLY PLANT-BASED PLEASURE
In the heart of Emilia-Romagna, the sun sculpts the pattern of the fields, made fertile by the memory of the sea that once covered the Po Valley. OraSì plant-based drinks are born in the countryside around Ferrara and processed in Conselice, near Ravenna, just forty kilometres away. A short, company-owned supply chain makes it possible to follow the products closely, paying attention to every step. A constantly evolving company that combines technological innovation with in-depth knowledge of raw materials and uses only renewable energy throughout the production process. A concentrate of pure well-being, free from animal fats and rich in fibre, vitamins and minerals that are precious for the body. Ideal for those who love an indulgent treat with all-plant goodness.
A rebranding project developed by RBA Design, born from the need to rejuvenate and refresh the current visual identity of the OraSì brand by creating new and distinctive brand assets, logo and packaging system above all. The logo underwent an evolution involving iconographic and typographic simplification to improve legibility and recognisability. The solution was a linear brand, always rendered in a script typeface for continuity and freed from the background cartouche and the pay-off.
For the packaging design of the different product lines, the main goal was to develop a recognisable, cohesive and consistent system for the plant-based drinks already in the range, yet flexible enough to accommodate new products. The creative work is based on a first-class treatment of the raw ingredients. The visual is the most recognisable element, conveying the goodness and quality of the product, framed by graphic elements that bring freshness and modernity. As for colours, a bespoke palette was developed for clear reading and differentiation of the brand architecture, and above all tones were chosen that enhance the natural world without overpowering the white.
