APEROL SPRITZ, THE ICONIC ITALIAN APERITIVO, BUT READY TO SERVE
Aperol Spritz Ready to Serve is an exceptional pre-mixed cocktail made with top-quality ingredients, designed to replicate the unmistakable bittersweet taste, freshness and vibrant colour of the number one cocktail* in Italy. It has been relaunched with a new identity and a redesigned glass shape to deliver a perfect serve, even in the most spontaneous, unplanned moments. It is the perfect solution when you have very little time to prepare an aperitivo but don't want to give up an aperitivo served just like at the bar.
With the aim of increasing at-home consumption and reaching different types of outlets where a freshly made cocktail cannot be guaranteed, while keeping the serve format of pouring it into its wine glass, the new packaging design of Aperol Spritz Ready to Serve was born.
A new, elegant glass shape that recalls the mother brand, and a very strong design concept centred on the brand's signature glass, the wine glass, shown at the centre and sculpted into the glass to reinforce the Italian aperitivo moment. Every single bottle ensures that one of the most famous cocktails in the world can be easily poured, served and enjoyed during unexpected moments of joy.
Thanks to this packaging restyling, Aperol Spritz Ready to Serve raises its perceived premiumness and stands out from its category competitors. The new 20cl bottle conveys the magic of the experience and recreates the sensations of a freshly made Aperol Spritz. Made with Aperol's secret, unchanged original recipe, every bottle holds the unmistakable orange Italian aperitivo.
Aperol Spritz Ready to Serve thus takes centre stage on the shelf, thanks to an eye-catching secondary packaging whose visual shows the Aperol Spritz signature glass, ready to enjoy, on a completely orange background, to give consumers a strong desire for an aperitivo.
*Source: Doxa – based on cocktail consumption in the past 3 months, overall and during the aperitif, within a list of 34 cocktails. Research conducted in April 2023 among a sample of 1,802 alcoholic cocktail drinkers in the past 3 months, aged 18-55 y.o.
