{"id":913,"date":"2023-12-04T15:41:57","date_gmt":"2023-12-04T14:41:57","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=913"},"modified":"2026-05-04T15:22:47","modified_gmt":"2026-05-04T13:22:47","slug":"sapore-di-mare","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/sapore-di-mare\/","title":{"rendered":"SAPORE DI MARE"},"content":{"rendered":"<p><strong>\u0130TALYANLARIN BALIK\u00c7ISININ YEN\u0130DEN MARKALANMASI<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>B\u00dcY\u00dcK B\u0130R DEN\u0130Z H\u0130K\u00c2YES\u0130<\/strong><\/p>\n<p>Sapore di Mare'\u0131n hik\u00e2yesi b\u00fcy\u00fck bir deniz hik\u00e2yesi; ba\u015frol\u00fcnde <strong>en iyi taze dondurulmu\u015f bal\u0131k var<\/strong>.<br \/>\n1992'den bu yana dondurulmu\u015f \u00fcr\u00fcn zinciri, \u00fcr\u00fcnlerini \u00f6zen ve tutkuyla se\u00e7erek denizin en iyisini sofralara getirmeye ve \u015firketi farkl\u0131 k\u0131lan uygun fiyat ve kaliteyle m\u00fc\u015fterilerine sunmaya kendini adam\u0131\u015ft\u0131r. \u00dcr\u00fcn yelpazesinde 300'den fazla deniz \u00fcr\u00fcn\u00fc spesiyalitesi yer al\u0131yor ve bunlar <strong>\u201cUna nuova idea di Pescheria\u201d (Bal\u0131k\u00e7\u0131ya yeni bir bak\u0131\u015f)<\/strong>\u00a0konseptiyle sunuluyor; RBA Design bu konsepti 2021 sonunda Chiavari'de a\u00e7\u0131lan ma\u011fazaya ba\u011fl\u0131 pilot proje i\u00e7in hayata ge\u00e7irdi.<br \/>\nBal\u0131k\u00e7\u0131ya yeni bir bak\u0131\u015f sunmak, t\u00fcketicilere Sapore di Mare'\u0131n \u0130talya genelindeki, tamam\u0131 kentsel ve s\u0131cak bir tarza sahip 100'\u00fc a\u015fk\u0131n ma\u011fazas\u0131nda uygulanabilecek alternatif bir al\u0131\u015fveri\u015f bi\u00e7imi sunmak demek.<br \/>\nBal\u0131k\u00e7\u0131 teknesinden ma\u011fazalara ve oradan insanlar\u0131n sofras\u0131na kadar, bal\u0131\u011f\u0131n g\u00fcvenli\u011finden asla \u00f6d\u00fcn vermemek i\u00e7in zincirin her a\u015famas\u0131 kontrol ediliyor.<\/p>\n<p><strong>GRAND AWARD KAZANAN B\u0130R YEN\u0130DEN MARKALAMA: RBA DESIGN \u0130LE YOLCULUK<\/strong><\/p>\n<p>Sapore di Mare'\u0131n benzersiz ve uzmanla\u015fm\u0131\u015f al\u0131\u015fveri\u015f deneyimiyle sundu\u011fu kaliteyi ve yenili\u011fi aktarma iste\u011fi, ajans\u0131n \u00fcstlendi\u011fi yeniden markalaman\u0131n temelini olu\u015fturuyor. RBA Design, ilk konumland\u0131rma stratejisi a\u015famas\u0131n\u0131n ard\u0131ndan markan\u0131n t\u00fcm temas noktalar\u0131n\u0131 yeniledi: logo, slogan, \u00e7evrimi\u00e7i, \u00e7evrimd\u0131\u015f\u0131 ve ma\u011faza i\u00e7i ileti\u015fim.<br \/>\nBelow the line'dan above the line'a kadar bu unsurlar\u0131n her biri, \u015firketin pazardaki yeni konumunu \u00f6ne \u00e7\u0131karmak i\u00e7in tasarland\u0131.<br \/>\n360\u00b0'lik bir i\u015f birli\u011fi, Touchpoint Identity Award'lar\u0131n en \u00f6nemlisi olan Grand Award'u kazand\u0131. \u00d6d\u00fcl alan yeni marka kimli\u011fi; logonun kapsaml\u0131 bir \u015fekilde yenilenmesi ve denizi h\u0131zl\u0131 ve canl\u0131 bi\u00e7imde \u00e7a\u011fr\u0131\u015ft\u0131ran ikonografi ve renk paletine sahip yeni bir marka g\u00f6rsel kimli\u011fiyle \u00f6ne \u00e7\u0131k\u0131yor ve t\u00fcketiciler i\u00e7in bir pusula i\u015flevi g\u00f6r\u00fcyor.<br \/>\nBu unsurlar\u0131n yan\u0131 s\u0131ra, ajans\u0131n uzun s\u00fcreli orta\u011f\u0131 Fase Modus mimarl\u0131k st\u00fcdyosuyla birlikte geli\u015ftirilen yeni konsept ma\u011faza da \u00f6d\u00fcl ald\u0131. Yeni a\u00e7\u0131l\u0131\u015flarla ba\u015flayan konsept, \u015fimdi t\u00fcm ma\u011faza a\u011f\u0131na yay\u0131l\u0131yor. Yeni kimli\u011fi yans\u0131t\u0131p g\u00fc\u00e7lendirerek m\u00fc\u015fterinin al\u0131\u015fveri\u015f deneyimini daha ilgi \u00e7ekici ve canl\u0131 hale getiriyor. Proje ayr\u0131ca \u015firketin \u00e7evreye \u00f6zen, s\u00fcrd\u00fcr\u00fclebilir bal\u0131k\u00e7\u0131l\u0131k ve enerji tasarrufu gibi \u00f6nemli konulardaki \u00e7abas\u0131n\u0131 \u00f6ne \u00e7\u0131karmay\u0131 ama\u00e7l\u0131yor; bunlar\u0131n hepsi \u00f6ncelikli kabul ediliyor.<br \/>\nProjenin ba\u015far\u0131s\u0131n\u0131 do\u011frularcas\u0131na, Grand Award'a bug\u00fcn\u00fcn ihtiya\u00e7lar\u0131n\u0131 yar\u0131na d\u00f6n\u00fck bir vizyonla yakalayan tasar\u0131m\u0131 i\u00e7in En \u0130yi Environment Design \u00f6d\u00fcl\u00fc de eklendi.<br \/>\nGenel olarak RBA Design'\u0131n Sapore di Mare ile yolculu\u011fu, samimi ve her zaman t\u00fcketicilere yak\u0131n bir ses tonuna sahip. \u0130leti\u015fimin her unsuruna uygulanan logo ve slogan, \u015firketin \u00f6z\u00fcn\u00fc ve tarihini, akla ilk gelen marka olmas\u0131n\u0131 sa\u011flayacak samimi ve hemen tan\u0131nan bir tarzla kutlamak i\u00e7in tasarland\u0131.<br \/>\nAma\u00e7, art\u0131k \u0130talya'n\u0131n en b\u00fcy\u00fck bal\u0131k\u00e7\u0131s\u0131 olarak konumlanan bir markan\u0131n kimli\u011fini g\u00fc\u00e7lendirmek. Bu y\u00fczden ajans\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc ileti\u015fim, \u00e7evrimd\u0131\u015f\u0131ndan dijitale uzanan projeleri ve geni\u015f kitlelerin Sapore di Mare d\u00fcnyas\u0131n\u0131 b\u00fct\u00fcn\u00fcyle ya\u015famas\u0131n\u0131 sa\u011flayan formatlarla s\u00fcrekli yenilenen bir stratejiyi kaps\u0131yor. Tarifler, Storie di Mare (Deniz Hik\u00e2yeleri), ilgin\u00e7 bilgiler ve \u00fcr\u00fcnlerin nas\u0131l t\u00fcketilece\u011fine dair \u00f6neriler; s\u00fcrekli fikir al\u0131\u015fveri\u015fi ve payla\u015f\u0131lan iddial\u0131 hedefler do\u011frultusunda g\u00fcndemin bir par\u00e7as\u0131. Yeni web sitesi ve sosyal medya \u00e7al\u0131\u015fmalar\u0131 hemen meyvesini verdi ve son derece ba\u015far\u0131l\u0131 bir performans ortaya koydu.<br \/>\nVe bu rotada yol almaya devam ediyoruz; d\u00fcmende her zaman kalite aray\u0131\u015f\u0131n\u0131n ve uygun fiyat\u0131n yarat\u0131c\u0131 ileti\u015fiminin oldu\u011fu bir m\u00fcrettebat gibi.<\/p>","protected":false},"featured_media":0,"template":"","categoria-work":[16,20,19,17,18],"class_list":["post-913","work","type-work","status-publish","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital","categoria-work-packaging","categoria-work-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sapore di Mare: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Sapore di Mare rebrands con RBA Design: nuova identit\u00e0, concept store e premi per sostenibilit\u00e0 e qualit\u00e0 nella pi\u00f9 grande pescheria italiana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/works\/sapore-di-mare\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sapore di Mare: nuovo brand design - 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