{"id":737,"date":"2023-12-01T10:42:22","date_gmt":"2023-12-01T09:42:22","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=737"},"modified":"2026-05-04T15:25:16","modified_gmt":"2026-05-04T13:25:16","slug":"kioene","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/kioene\/","title":{"rendered":"KIOENE"},"content":{"rendered":"<p><strong>B\u0130R \u0130Y\u0130 OLU\u015e PATLAMASI<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>B\u0130TK\u0130SEL LEZZET<\/strong><\/p>\n<p>Akdeniz diyetine \u00e7a\u011fda\u015f bir bak\u0131\u015f: otuz y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir sebze bazl\u0131 tarifler ve bitkisel proteinler konusunda uzman olan Kioene'nin \u00f6nerisi bu.<br \/>\nBu markan\u0131n \u00fcr\u00fcnleri, t\u00fcketicilerin beslenmesini lezzet ve hafiflikle zenginle\u015ftirmek, ayn\u0131 anda hem lezzet hem iyi olu\u015f sunmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. \u00dcr\u00fcnler aras\u0131nda geni\u015f bir Freschi (taze), Surgelati (dondurulmu\u015f) ve Dolci (tatl\u0131) se\u00e7kisi yer al\u0131yor.<br \/>\nYeniden markalamas\u0131 RBA Design taraf\u0131ndan yap\u0131lan Surgelati (dondurulmu\u015f) serisi \u015fu \u015fekilde segmentlere ayr\u0131l\u0131yor:<br \/>\n<strong>Gli Essenziali<\/strong>: ana yemekler ve markan\u0131n ikonik \u00fcr\u00fcnleri; aralar\u0131nda Burger di Spinaci (\u0131spanakl\u0131 burger), Burger di Ceci (nohutlu burger) ve MiniBurger alle Verdure grigliate (\u0131zgara sebzeli mini burger) var. Sandvi\u00e7 doldurmak i\u00e7in ideal, ama taze ve \u00e7\u0131t\u0131r sebzelerle birlikte farkl\u0131 dokularla oynayarak da servis edilebilir.<br \/>\n<strong>I Congusto<\/strong>: b\u00fcy\u00fck k\u00fc\u00e7\u00fck herkes i\u00e7in sebze garnit\u00fcr\u00fc olarak tasarlanan bu \u00fcr\u00fcnler her damak zevkine hitap ediyor. Aralar\u0131nda Gocc(i)e ai Funghi (mantarl\u0131), Gocc(i)e alle Verdure dell'Orto (bah\u00e7e sebzeli) ve Gocc(i)e con Farro, Pomodoro e Asparagi (kavuzlu bu\u011fday, domates ve ku\u015fkonmazl\u0131) bulunuyor.<br \/>\n<strong>Gli Sfiziosi<\/strong>: ister yaln\u0131z ister kalabal\u0131k olun, bu \u00e7\u0131t\u0131r tarifler finger food olarak at\u0131\u015ft\u0131rmak i\u00e7in m\u00fckemmel. Pirin\u00e7 ve soya bazl\u0131 Mini Cotolette Vegetali (mini sebze k\u00f6ftesi), aperitifleri daha da cazip k\u0131lan yenilik\u00e7i bir protein kar\u0131\u015f\u0131m\u0131.<\/p>\n<p><strong>YEN\u0130DEN MARKALAMA: D\u0130NAM\u0130K GELO SER\u0130S\u0130 <\/strong><\/p>\n<p>Mevcut dondurulmu\u015f \u00fcr\u00fcn serisi, t\u00fcketicinin dikkatini t\u00fcketim anlar\u0131na \u00e7ekerek tam bir \u00f6\u011f\u00fcnden finger food'a, lezzetli garnit\u00fcrlerden ge\u00e7erek uzanan bir sofra yolculu\u011fu yarat\u0131yor.<br \/>\nBu nedenle RBA Design, geni\u015f bir t\u00fcketici kitlesine hitap edebilecek bir ses tonu \u00fczerinde \u00e7al\u0131\u015ft\u0131. Fleksiteryan olarak tan\u0131mlanan, yani yar\u0131 vejetaryen bir beslenmeye e\u011filimli daha geni\u015f bir hedef kitle.<br \/>\nGelo serisi de tam olarak bu kitleye sesleniyor; hem g\u00fcnl\u00fck yemekleri zenginle\u015ftirebilecek hem de misafirler i\u00e7in mutfak s\u00fcrprizlerine d\u00f6n\u00fc\u015febilecek tariflerle lezzet deneyimleri sunuyor.<br \/>\nKioene, sofrada yap\u0131lan se\u00e7imlerin \u00e7evresel etkiyi azaltmada temel \u00f6nemde oldu\u011funa kesinlikle inan\u0131yor. Bu s\u00fcrd\u00fcr\u00fclebilirlik mesaj\u0131n\u0131 iletmek i\u00e7in \u00fcr\u00fcnlerde, k\u00e2\u011f\u0131tla birlikte geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilen FSC sertifikal\u0131 kartondan \u00fcretilmi\u015f \u00e7evre dostu bir kutu kullan\u0131lmas\u0131na karar verildi.<br \/>\nAmbalaj \u00fcr\u00fcn\u00fc \u00f6ne \u00e7\u0131kar\u0131yor ve ilgili seriye geni\u015f yer ay\u0131rarak t\u00fcketiciye se\u00e7iminde rehberlik ediyor. \u00d6nceki tasar\u0131ma k\u0131yasla yeni ambalaj sistemi, seri segmentasyonunu dinamik ve canl\u0131 bir \u015fekilde ifade ediyor. Bunu renk paletine ve al\u0131\u015f\u0131lmad\u0131k bir tipografiyle \u00f6ne \u00e7\u0131kan alt markalar\u0131n dikey kullan\u0131m\u0131na bor\u00e7lu.<br \/>\nAmbalaj\u0131n as\u0131l kahraman\u0131 \u00fcr\u00fcn g\u00f6rseli: ger\u00e7ek bir <em>lezzet ve iyi olu\u015f patlamas\u0131<\/em>; ana malzemeler her zaman dikey uzanan bir dinamizmin i\u00e7inde havada as\u0131l\u0131 duruyor ve ne\u015feli, yenilik\u00e7i bir \u015fekilde \u00fcr\u00fcnlerin lezzetini ve hafifli\u011fini anlat\u0131yor: lif ve vitamin kayna\u011f\u0131, s\u00fct ve yumurta i\u00e7ermeyen ve doymu\u015f ya\u011f oran\u0131 d\u00fc\u015f\u00fck \u00fcr\u00fcnler.<br \/>\nPi\u015firme s\u00fcresi ve besin de\u011ferleri gibi t\u00fcketici i\u00e7in yararl\u0131 di\u011fer bilgiler ambalaj\u0131n arka y\u00fcz\u00fcnde yer al\u0131yor; buradaki QR kod, se\u00e7ilen \u00fcr\u00fcnle birlikte haz\u0131rlanabilecek t\u00fcm lezzetli tarifleri ke\u015ffetmek i\u00e7in Kioene imzal\u0131 mutfak yolculu\u011funu ba\u015flat\u0131yor.<\/p>","protected":false},"featured_media":3538,"template":"","categoria-work":[17],"class_list":["post-737","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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