{"id":6651,"date":"2026-07-21T12:57:56","date_gmt":"2026-07-21T10:57:56","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&p=6651"},"modified":"2026-07-21T12:57:56","modified_gmt":"2026-07-21T10:57:56","slug":"calabro","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/calabro\/","title":{"rendered":"CALABRO"},"content":{"rendered":"

 <\/p>\n

Proje, s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde lider \u0130talyan grubu ve ajans\u0131n mevcut m\u00fc\u015fterisi Granarolo ile yap\u0131lan i\u015f birli\u011finden do\u011fdu; Granarolo, Calabro markas\u0131n\u0131 uluslararas\u0131 pazarda yeniden konumland\u0131rma g\u00f6revini RBA Design'a verdi.<\/p>\n

Calabro, 1950'lerde Sicilya'dan g\u00f6\u00e7 eden bir aile taraf\u0131ndan kurulan, \u0130talyan peynircilik gelene\u011finden ilham alan el yap\u0131m\u0131 peynirlerde uzmanla\u015fm\u0131\u015f, \u0130talyan k\u00f6kenli bir Amerikan markas\u0131. \u015eirket, aile de\u011ferleri ve \u0130talyan gastronomi miras\u0131yla g\u00fc\u00e7l\u00fc ba\u011f\u0131n\u0131 koruyarak mozzarella, ricotta ve burrata gibi spesiyalitelerin \u00fcretiminde ABD'de bir referans haline geldi.<\/p>\n

Ajansa verilen g\u00f6rev, Calabro markas\u0131n\u0131n kapsaml\u0131 bir rebranding'ini ve stratejik olarak yeniden konumland\u0131r\u0131lmas\u0131n\u0131 kaps\u0131yordu. Temel ama\u00e7, markan\u0131n k\u00fclt\u00fcrel k\u00f6klerini, \u00fcretim gelene\u011fini ve aile boyutunu \u00f6ne \u00e7\u0131kararak yurt d\u0131\u015f\u0131 pazarlarda \u0130talyan kimli\u011fi alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmekti.
\nBu nedenle proje, markay\u0131 daha tan\u0131n\u0131r, \u00f6zg\u00fcn ve Made in Italy de\u011ferleriyle tutarl\u0131 hale getirmek amac\u0131yla logo, ambalaj ve ileti\u015fim sistemi \u00fczerinde \u00e7al\u0131\u015farak genel g\u00f6rsel kimli\u011fin yenilenmesini \u00f6ng\u00f6rd\u00fc.<\/p>\n

Proje, markan\u0131n Calabro'nun tarihinde ve anlat\u0131s\u0131nda merkezi bir unsur olan \u0130talyan aile gelene\u011fini anlatabilme g\u00fcc\u00fcne odakland\u0131. Aile kavram\u0131 markan\u0131n kimlik s\u00fctunlar\u0131ndan biri ve kalite, tutku ve ustal\u0131\u011f\u0131 ku\u015faktan ku\u015fa\u011fa aktarma fikrini \u00e7a\u011fr\u0131\u015ft\u0131ran slogan\u0131nda ve ileti\u015fiminde de ifade ediliyor.
\nRebranding \u00e7al\u0131\u015fmas\u0131 bu de\u011ferleri g\u00f6rsel olarak aktarmay\u0131, \u00fcr\u00fcn, zanaat gelene\u011fi ve \u0130talyan gastronomi k\u00fclt\u00fcr\u00fc aras\u0131ndaki ba\u011f\u0131 uluslararas\u0131 pazarlarda \u00e7a\u011fda\u015f ve rekabet\u00e7i bir dille g\u00fc\u00e7lendirmeyi ama\u00e7lad\u0131.<\/p>\n

Calabro markas\u0131n\u0131n Granarolo taraf\u0131ndan sat\u0131n al\u0131nmas\u0131, grubun \u0130talyan s\u00fct \u00fcr\u00fcnleri k\u00fclt\u00fcr\u00fcn\u00fc yurt d\u0131\u015f\u0131nda tan\u0131tmaya ve yaymaya y\u00f6nelik uluslararas\u0131 geni\u015fleme stratejisinin bir par\u00e7as\u0131. Bu \u00e7er\u00e7evede RBA Design, markan\u0131n k\u00f6klerindeki \u00f6zg\u00fcnl\u00fc\u011f\u00fc korurken ileti\u015fim ve ticari etkisini g\u00fc\u00e7lendirerek konumland\u0131rmas\u0131n\u0131 sa\u011flamla\u015ft\u0131rmas\u0131na destek olacak bir proje geli\u015ftirmek \u00fczere g\u00f6revlendirildi.<\/p>","protected":false},"featured_media":6652,"template":"","categoria-work":[],"class_list":["post-6651","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRebranding Calabro: il rilancio del brand negli USA - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il rebranding Calabro di RBA Design per Granarolo: identit\u00e0 visiva, packaging e posizionamento per i mercati internazionali.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/works\/calabro\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding Calabro: il rilancio del brand negli USA - 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