{"id":6526,"date":"2026-07-02T15:39:53","date_gmt":"2026-07-02T13:39:53","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=6526"},"modified":"2026-07-02T15:39:53","modified_gmt":"2026-07-02T13:39:53","slug":"borghetti","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/borghetti\/","title":{"rendered":"BORGHETTI"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Caff\u00e8 Borghetti yenileme projesi, markan\u0131n g\u00fc\u00e7l\u00fc tarihsel tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 korurken kimli\u011fini \u00e7a\u011fda\u015f bir yakla\u015f\u0131mla yeniden tan\u0131mlama ihtiyac\u0131ndan do\u011fdu. Logoda bi\u00e7imleri sadele\u015ftirmeyi ve onu daha g\u00fcncel ve \u00e7ok y\u00f6nl\u00fc hale getirmeyi ama\u00e7layan minimal bir restyling ile ba\u015flad\u0131k ve modernli\u011fi, sadeli\u011fi ve netli\u011fi ifade edebilen yeni bir ambalaj sisteminin tan\u0131mlanmas\u0131na ula\u015ft\u0131k.<\/p>\n<p>Ama\u00e7, \u00fcr\u00fcn\u00fcn ikonik ve premium niteli\u011fini \u00f6ne \u00e7\u0131karmak, konumland\u0131rmas\u0131n\u0131 de\u011ferlendirmek ve uluslararas\u0131 alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmekti. Projenin merkezine markan\u0131n en ay\u0131rt edici unsurunu koyduk: yeniden yorumlanan ve hem ambalajda hem ileti\u015fim materyallerinde ba\u015frole ta\u015f\u0131nan kahve tanr\u0131\u00e7as\u0131. \u0130kon sadele\u015ftirildi ve soylula\u015ft\u0131r\u0131ld\u0131; t\u00fcm temas noktalar\u0131nda g\u00fc\u00e7l\u00fc, tan\u0131nabilir ve tutarl\u0131 bir kimlik i\u015faretine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p>Sade ve zarif yeni tasar\u0131m, \u00fcr\u00fcn\u00fc uluslararas\u0131 raflarda hemen okunur ve rekabet\u00e7i k\u0131lmak amac\u0131yla \u00f6ncelikle ABD pazar\u0131 i\u00e7in d\u00fc\u015f\u00fcn\u00fcld\u00fc. Ard\u0131ndan kimlik, g\u00f6rsel ve anlat\u0131sal tutarl\u0131l\u0131k korunarak ama yerel \u00f6zellikler ve markan\u0131n tarihi \u00f6ne \u00e7\u0131kar\u0131larak \u0130talyan pazar\u0131na uyarland\u0131. Sonu\u00e7, Caff\u00e8 Borghetti'nin premium de\u011ferini g\u00fc\u00e7lendirebilen ve farkl\u0131 pazarlardaki varl\u0131\u011f\u0131n\u0131 peki\u015ftiren \u00e7a\u011fda\u015f ve ay\u0131rt edici bir g\u00f6rsel sistem.<\/p>","protected":false},"featured_media":6527,"template":"","categoria-work":[],"class_list":["post-6526","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restyling Packaging Caff\u00e8 Borghetti - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il progetto di restyling packaging di Caff\u00e8 Borghetti: una nuova identit\u00e0 premium che valorizza la storica dea del caff\u00e8 e rafforza il brand nei mercati internazionali.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/works\/borghetti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restyling Packaging Caff\u00e8 Borghetti - 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