{"id":2799,"date":"2023-12-20T15:25:21","date_gmt":"2023-12-20T14:25:21","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2799"},"modified":"2026-05-04T14:44:32","modified_gmt":"2026-05-04T12:44:32","slug":"orasi","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/orasi\/","title":{"rendered":"ORAS\u00cc"},"content":{"rendered":"<p><strong>TAMAMEN B\u0130TK\u0130SEL B\u0130R KEY\u0130F<\/strong><\/p>\n<p>Emilia-Romagna'n\u0131n kalbinde g\u00fcne\u015f, bir zamanlar Po Ovas\u0131'n\u0131 kaplayan denizin hat\u0131ras\u0131yla verimlenen tarlalar\u0131n desenini yontuyor. OraS\u00ec bitkisel i\u00e7ecekleri Ferrara k\u0131rsal\u0131nda do\u011fuyor ve yaln\u0131zca k\u0131rk kilometre uzakl\u0131ktaki, Ravenna iline ba\u011fl\u0131 Conselice'de i\u015fleniyor. \u015eirketin kendisine ait k\u0131sa bir tedarik zinciri, \u00fcr\u00fcnleri yak\u0131ndan takip etmeyi ve her a\u015famaya \u00f6zen g\u00f6stermeyi m\u00fcmk\u00fcn k\u0131l\u0131yor. Teknolojik yenili\u011fi hammaddeler hakk\u0131ndaki derin bilgiyle birle\u015ftiren ve t\u00fcm \u00fcretim s\u00fcrecinde yaln\u0131zca yenilenebilir enerji kullanan, s\u00fcrekli geli\u015fen bir \u015firket. Hayvansal ya\u011f i\u00e7ermeyen; lif, vitamin ve v\u00fccut i\u00e7in de\u011ferli minerallerden zengin saf bir sa\u011fl\u0131k kayna\u011f\u0131. Tamamen bitkisel lezzette, i\u015ftah a\u00e7\u0131c\u0131 bir keyfi sevenler i\u00e7in ideal.<br \/>\nRBA Design taraf\u0131ndan geli\u015ftirilen bu <strong>rebranding<\/strong> \u00e7al\u0131\u015fmas\u0131, OraS\u00ec markas\u0131n\u0131n mevcut <strong>g\u00f6rsel kimli\u011fini<\/strong> gen\u00e7le\u015ftirme ve tazeleme ihtiyac\u0131ndan do\u011fdu; bunun i\u00e7in yeni ve ay\u0131rt edici <strong>marka varl\u0131klar\u0131, logo ve ambalaj sistemi<\/strong> olu\u015fturuldu. Logo, okunabilirli\u011fi ve tan\u0131n\u0131rl\u0131\u011f\u0131 art\u0131rmak i\u00e7in ikonografik ve tipografik bir sadele\u015fmeyi i\u00e7eren bir evrim ge\u00e7irdi. \u00c7\u00f6z\u00fcm, s\u00fcreklili\u011fi korumak i\u00e7in her zaman el yaz\u0131s\u0131 bir yaz\u0131 karakteriyle g\u00f6sterilen, arka plan \u00e7er\u00e7evesinden ve slogandan ar\u0131nd\u0131r\u0131lm\u0131\u015f \u00e7izgisel bir logo oldu.<br \/>\nFarkl\u0131 \u00fcr\u00fcn serilerinin <strong>ambalaj tasar\u0131m\u0131<\/strong> i\u00e7in temel hedef, gamda zaten bulunan bitkisel i\u00e7ecekler i\u00e7in tan\u0131nabilir, b\u00fct\u00fcnl\u00fckl\u00fc ve tutarl\u0131, ama yeni \u00fcr\u00fcnlerin eklenmesine izin verecek kadar esnek bir sistem geli\u015ftirmekti. Yarat\u0131c\u0131 \u00e7al\u0131\u015fma, hammaddenin birinci s\u0131n\u0131f bir \u015fekilde ele al\u0131nmas\u0131na dayan\u0131yor. G\u00f6rsel, \u00fcr\u00fcn\u00fcn lezzetini ve kalitesini aktarabilen, tazelik ve modernlik ta\u015f\u0131yan grafik unsurlarla \u00e7evrelenmi\u015f en tan\u0131n\u0131r unsur. Renkler i\u00e7in ise <strong>marka mimarisinin<\/strong>\u00a0net bi\u00e7imde okunmas\u0131n\u0131 ve ayr\u0131\u015fmas\u0131n\u0131 sa\u011flayan \u00f6zel bir palet geli\u015ftirildi; \u00f6zellikle de do\u011fal d\u00fcnyay\u0131 \u00f6ne \u00e7\u0131karan ama beyaz\u0131n \u00f6n\u00fcne ge\u00e7meyen tonlar se\u00e7ildi.<\/p>","protected":false},"featured_media":2807,"template":"","categoria-work":[16,20,17],"class_list":["post-2799","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OraS\u00ec: re branding e packaging completo - RBA Design<\/title>\n<meta name=\"description\" content=\"OraS\u00ec rinnova la sua identit\u00e0 visiva con un packaging moderno e sostenibile. 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