{"id":2783,"date":"2023-12-20T15:08:40","date_gmt":"2023-12-20T14:08:40","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2783"},"modified":"2026-05-04T14:46:27","modified_gmt":"2026-05-04T12:46:27","slug":"sofficini","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/sofficini\/","title":{"rendered":"FINDUS"},"content":{"rendered":"<p><strong><br \/>\nTad\u0131n\u0131 \u00e7\u0131kar\u0131lacak ikonik bir marka<\/strong><\/p>\n<p>Findus taraf\u0131ndan \u00fcretilen Sofficini, eksiksiz bir lezzet ve e\u011flence deneyimi sunuyor.<br \/>\nBunda, markaya her zaman t\u00fcketicilere yak\u0131n, hafif bir ses tonuyla e\u015flik eden sevimli karakter Carletto'nun da pay\u0131 var. Ancak Sofficini'yi as\u0131l ay\u0131rt eden, her \u00fcr\u00fcne \u00f6zg\u00fc e\u015fsiz i\u00e7 dolgusu: hepsinde bol uzayan mozzarella bulunan sekiz i\u015ftah a\u00e7\u0131c\u0131 \u00e7e\u015fitten olu\u015fan bir seri.<br \/>\nGenellikle aile hedef kitlesiyle tan\u0131nan marka, Sofficini serisiyle art\u0131k herkesin \u00e7ok iyi bildi\u011fi ger\u00e7ek bir \u00fcr\u00fcn kategorisi yaratt\u0131.<\/p>\n<p>Private label \u00fcr\u00fcnlerin giderek yayg\u0131nla\u015ft\u0131\u011f\u0131 bir pazarda, s\u00fcpermarketlerde daha fazla etki, g\u00f6r\u00fcn\u00fcrl\u00fck ve dolay\u0131s\u0131yla tan\u0131n\u0131rl\u0131k elde etmek amac\u0131yla markay\u0131 g\u00fc\u00e7l\u00fc bi\u00e7imde \u00f6ne \u00e7\u0131karan bir proje olu\u015fturduk.<\/p>\n<p><strong>Sofficini'nin reng\u00e2renk restyling'i<\/strong><\/p>\n<p>RBA Design imzal\u0131 bu \u00f6nemli restyling'in belirleyici unsurlar\u0131 \u015funlar: markan\u0131n tuzlu pankek segmentindeki tart\u0131\u015fmas\u0131z liderli\u011fini adeta yeniden vurgulayan, yeni ve merkezi bir \u00f6nem kazanan b\u00fcy\u00fct\u00fclm\u00fc\u015f logo; ak\u0131c\u0131 bir okuma s\u0131ras\u0131 ve ambalaj\u0131n tamam\u0131nda uyum sa\u011flayan sadele\u015ftirilmi\u015f g\u00f6rsel; ve son olarak Sofficini'nin farkl\u0131 lezzetlerini a\u00e7\u0131k\u00e7a ay\u0131rt eden, ne\u015feli ve parlak renklerden olu\u015fan etkileyici bir renk sistemi.<\/p>\n<p>\u00c7al\u0131\u015fma, karakteri ve markan\u0131n ticari politikas\u0131n\u0131n par\u00e7as\u0131 olan, zaman i\u00e7inde de\u011fi\u015fen promosyonlar\u0131 ta\u015f\u0131yan arka y\u00fczde de s\u00fcr\u00fcyor.<br \/>\nMarka stilinde ve dilinde s\u00fcreklili\u011fi koruyan, markay\u0131 rafta daha modern, canl\u0131 ve etkileyici k\u0131lan bir \u00e7al\u0131\u015fma.<\/p>\n<p><strong>Fun Meals'in hik\u00e2ye anlat\u0131m\u0131<\/strong><\/p>\n<p>Carletto, Sofficini Findus markas\u0131yla ayr\u0131lmaz bi\u00e7imde \u00f6zde\u015fle\u015fen, sevimlili\u011fi ve canl\u0131l\u0131\u011f\u0131yla markan\u0131n hedef kitlesi taraf\u0131ndan \u00e7ok iyi tan\u0131nan ve sevilen ger\u00e7ek bir maskota d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p>Bu nedenle \u015firket, karakterin 25. y\u0131l\u0131 vesilesiyle ona adanm\u0131\u015f bir seri (\u201cCarletto Presenta\u201d) yaratarak bir brand stretching projesi geli\u015ftirmeye karar verdi; seri Sofficini'yi de\u011fil, suppl\u00ec, kroket, pizza, patates k\u0131zartmas\u0131 ve chicken nuggets gibi \u00fcr\u00fcnleri i\u00e7eriyor.<\/p>\n<p>Ama\u00e7, bu lezzetli \u00fcr\u00fcnlerin benzersizli\u011fini ve ayr\u0131cal\u0131\u011f\u0131n\u0131 korumakt\u0131. Adeta tad\u0131na var\u0131lacak bir \u015fov gibi, sunucu k\u0131l\u0131\u011f\u0131ndaki Carletto yeni \u00fcr\u00fcnleri tan\u0131t\u0131yor; bu kez t\u00fcm seriye \u00f6zg\u00fc alternatif bir zemin rengine sahip, en i\u00e7ten kahkahalar\u0131n ve hep birlikte izlenen g\u00fczel bir filmin e\u015flik etti\u011fi aile ak\u015famlar\u0131n\u0131 a\u00e7\u0131k\u00e7a \u00e7a\u011fr\u0131\u015ft\u0131ran bir ambalajla.<br \/>\n\u00dcr\u00fcn ad\u0131n\u0131 \u00f6ne \u00e7\u0131karan \u00e7apraz logotip uygulamas\u0131yla Sofficini'ye g\u00f6nderme korundu.<br \/>\nFun Meals b\u00f6ylece payla\u015f\u0131lacak o fazladan unsur haline geliyor ve \u00f6zellikle s\u00fcr\u00fckleyici bir g\u00f6rsel ve hik\u00e2ye anlat\u0131m\u0131yla sat\u0131n almaya davet ediyor.<\/p>\n<p>Renk ve ne\u015fe patlamas\u0131na d\u00f6n\u00fc\u015fen iki yarat\u0131c\u0131 \u00e7al\u0131\u015fma; ikisi de bu ikonik Findus \u00fcr\u00fcnlerinin lezzetini hafif ve sevimli bir \u015fekilde vurgulayan bi\u00e7imler ve grafik i\u015faretlerle \u00f6ne \u00e7\u0131k\u0131yor.<\/p>","protected":false},"featured_media":0,"template":"","categoria-work":[17],"class_list":["post-2783","work","type-work","status-publish","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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