{"id":2770,"date":"2023-12-20T14:53:36","date_gmt":"2023-12-20T13:53:36","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&p=2770"},"modified":"2026-05-04T14:47:54","modified_gmt":"2026-05-04T12:47:54","slug":"morato","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/morato\/","title":{"rendered":"MORATO"},"content":{"rendered":"

Bir ekmek ve fikir d\u00fcnyas\u0131<\/strong><\/p>\n

\u201c50 anni di pane e di idee<\/em>\u201d (50 y\u0131ll\u0131k ekmek ve fikir) mottosuyla Morato, bug\u00fcn unlu mamuller d\u00fcnyas\u0131n\u0131n en \u00f6nemli ve en be\u011fenilen oyuncular\u0131ndan biri.
\n1970'ten beri pratik, lezzetli ve format\u0131yla yenilik\u00e7i yeni bir ekmek anlay\u0131\u015f\u0131 sunuyor; bunu yaparken tan\u0131d\u0131k ve t\u00fcketicilerine yak\u0131n kal\u0131yor. T\u0131pk\u0131 yumu\u015fak ekmeklerden ve piadinalardan lezzetli grissinilere ve \u00e7\u0131t\u0131r ekmeklere uzanan \u00fcr\u00fcnleri gibi.
\nMarkan\u0131n zaman i\u00e7inde ger\u00e7ekle\u015ftirdi\u011fi sat\u0131n almalar sayesinde Morato bug\u00fcn yaln\u0131zca \u0130talya'da de\u011fil yurt d\u0131\u015f\u0131nda da sekt\u00f6r\u00fcn referans noktalar\u0131ndan biri; her zevke uygun \u00fcr\u00fcnleri istikrarl\u0131 bir kaliteyle sunuyor. Marka ayr\u0131ca do\u011faya, b\u00f6lgeye ve insanlara da ba\u011fl\u0131; bunu net bir organizasyon modeli, Morato'nun de\u011ferlerini yans\u0131tan bir etik kod ve sertifikal\u0131 bir kalite sistemiyle sa\u011fl\u0131yor.
\nMarkan\u0131n talebi imaj\u0131n\u0131 daha da g\u00fc\u00e7lendirmek, kimli\u011fini daha \u00e7a\u011fda\u015f ve ki\u015fisel k\u0131lmak ve son derece tan\u0131n\u0131r ve ay\u0131rt edici, ancak g\u00fc\u00e7l\u00fc ki\u015fili\u011fe sahip \u00fcr\u00fcnleri ve serileri birbirine fazla benzetmeyen bir grafik sistem olu\u015fturmakt\u0131.<\/p>\n

Yeni bir marka kimli\u011fi sistemi<\/strong><\/p>\n

Ajans\u0131n hedefi marka tutarl\u0131l\u0131\u011f\u0131 ile seri farkl\u0131la\u015fmas\u0131 aras\u0131nda do\u011fru dengeyi kurmakt\u0131; b\u00f6ylece her seri, yine de g\u00fc\u00e7l\u00fc karakterli bir g\u00f6rsel sistem i\u00e7inde kendine \u00f6zg\u00fc \u00f6zelliklerini kamuoyuna aktarmaya devam edebilecekti.
\nAmerican, Scrikki, Chips di Pane ve Nuvolatte serilerinde, bu yakla\u015f\u0131m\u0131n \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fc ve geli\u015ftirilen renk ve grafiklerin ay\u0131rt edici kullan\u0131m\u0131 sayesinde rakiplerden ayr\u0131\u015fan bir lezzet d\u00fcnyas\u0131 anlat\u0131l\u0131yor.
\nMerkezi ve belirleyici unsur ku\u015fkusuz ambalajlardaki \u00e7apraz bant: bu bant \u00fcr\u00fcnler aras\u0131nda s\u00fcreklilik sa\u011flarken seriler aras\u0131nda olduk\u00e7a belirgin bir g\u00f6rsel ayr\u0131m da yarat\u0131yor.
\nMorato i\u00e7in yap\u0131lan yarat\u0131c\u0131 \u00e7al\u0131\u015fma ne\u015feyi ve i\u015flevselli\u011fi bir araya getiriyor: canl\u0131 ambalajda \u00fcr\u00fcn\u00fc g\u00f6rmeyi sa\u011flayan \u015feffaf bir pencere bulunuyor. Bu, t\u00fcketicilere g\u00fcven veriyor ve m\u00fc\u015fteri sadakatini art\u0131r\u0131yor.
\nBocconcini ve Bruschelle \u00f6rneklerinde oldu\u011fu gibi servis \u00f6nerisi i\u00e7eren g\u00f6rsel ise ek bir de\u011fer kat\u0131yor. \u00dcr\u00fcn\u00fcn nas\u0131l kullan\u0131l\u0131p t\u00fcketilebilece\u011fine dair \u00f6nceden fikir sahibi olmak insanlar\u0131 sat\u0131n almaya daha \u00e7ok te\u015fvik ediyor ve genel imaj\u0131 daha da \u00e7ekici k\u0131l\u0131yor.
\n\u0130leti\u015fim ekibi ard\u0131ndan trade materyallerini ve destekleyici \u201chero\u201d videolar\u0131n\u0131 geli\u015ftirerek serilerin t\u00fcm lansman s\u00fcrecini y\u00fcr\u00fctt\u00fc. Bu entegre ileti\u015fimin t\u00fcm unsurlar\u0131, Morato'nun geni\u015f \u00fcr\u00fcn yelpazesinin g\u00f6rsel ve metinsel hik\u00e2ye anlat\u0131m\u0131n\u0131 zenginle\u015ftirerek lezzetini tazeledi ve markan\u0131n yeni ve renkli bir kimlikle pazarlarda b\u00fcy\u00fcmeye devam etmesini sa\u011flad\u0131.<\/p>","protected":false},"featured_media":2776,"template":"","categoria-work":[16,17],"class_list":["post-2770","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-packaging"],"acf":[],"yoast_head":"\nMorato: nuovo packaging design - RBA Design<\/title>\n<meta name=\"description\" content=\"Morato: un mondo di pane reinventato. 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