{"id":2745,"date":"2023-12-20T14:19:09","date_gmt":"2023-12-20T13:19:09","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2745"},"modified":"2026-05-04T14:51:11","modified_gmt":"2026-05-04T12:51:11","slug":"grandi-stazioni-retail","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/grandi-stazioni-retail\/","title":{"rendered":"GRANDI STAZIONI RETAIL"},"content":{"rendered":"<p><strong>YOLCULUK \u0130\u00c7\u0130NDE YOLCULUK. GRANDI STAZIONI RETAIL \u0130STASYONU YEN\u0130DEN TASARLIYOR.<\/strong><\/p>\n<p>\u0130talya'n\u0131n 14 ana tren istasyonundaki ticari ve ileti\u015fim alanlar\u0131n\u0131n y\u00f6netiminde FS'nin yerini alan yeni \u015firket Grandi Stazioni Retail i\u00e7in kurumsal kimlik projesi. Antin Infrastructure, Borletti Group ve Icamap'tan olu\u015fan bir konsorsiyum: yolcular\u0131n, ziyaret\u00e7ilerin ve \u015fehirlerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layabilecek yeni al\u0131\u015fveri\u015f destinasyonlar\u0131 ve bulu\u015fma noktalar\u0131 yaratmay\u0131 ama\u00e7layan yenilik\u00e7i bir proje i\u00e7in perakende ve gayrimenkul alan\u0131nda derin bir uzmanl\u0131k.<br \/>\nYeni \u015firketin ilk iddial\u0131 hedeflerinden biri; daha fazla konfor, yenilenen ma\u011faza ve mek\u00e2n se\u00e7kisi ve dolay\u0131s\u0131yla kullan\u0131c\u0131lar i\u00e7in de\u011ferli bir deneyim yarat\u0131lmas\u0131 sayesinde istasyonda ge\u00e7irilen ortalama s\u00fcreyi art\u0131rmakt\u0131r (halihaz\u0131rda faaliyette olan model ve g\u00f6z bebe\u011fi proje, Roma Termini'deki yeni Mercato Centrale'dir).<br \/>\nRBA Design, logonun tasar\u0131m\u0131ndan uygulamas\u0131na ve marka slogan\u0131na kadar stratejik tasar\u0131m platformunu ve markan\u0131n kurumsal kimli\u011fini geli\u015ftirdi.<br \/>\nHedef kitle \u00e7ok b\u00fcy\u00fck: t\u00fcm \u00fclkeye yay\u0131lan, y\u0131lda 750 milyon oldu\u011fu tahmin edilen bir yolcu ak\u0131\u015f\u0131. A\u011f\u0131rl\u0131kl\u0131 olarak 18-44 ya\u015f aras\u0131, e\u011fitim ve gelir d\u00fczeyi ortalaman\u0131n \u00fczerinde ve harcama e\u011filimi olduk\u00e7a y\u00fcksek bir kitle.<br \/>\nGeli\u015ftirilen konsept, istasyonu yolculu\u011fu tamamlayan, yeni f\u0131rsatlarla benzersiz bir deneyim ya\u015fanan bir alan olarak yorumluyor. Trenlerin ve insanlar\u0131n, \u00fcr\u00fcnlerin ve etkinliklerin kapsay\u0131c\u0131 bir \u015fekilde bulu\u015ftu\u011fu ve zaman\u0131n durdurulamaz bir \u00e7arktan keyfe d\u00f6n\u00fc\u015ferek yeni bir boyut kazand\u0131\u011f\u0131 b\u00fcy\u00fck bir meydan: yolculuk i\u00e7inde bir yolculuk.<br \/>\nDolay\u0131s\u0131yla ama\u00e7, kiralanacak ya da sat\u0131lacak tek tek gayrimenkul veya medya alanlar\u0131n\u0131n kimli\u011fini olu\u015fturmak de\u011fil; istasyonun alg\u0131s\u0131n\u0131 basit bir ge\u00e7i\u015f noktas\u0131ndan yap\u0131land\u0131r\u0131lm\u0131\u015f ve yayg\u0131n bir deneyim alan\u0131na d\u00f6n\u00fc\u015ft\u00fcrebilecek b\u00fct\u00fcnl\u00fckl\u00fc ve net tan\u0131mlanm\u0131\u015f bir perakende projesi geli\u015ftirmektir. Ger\u00e7ek bir Destination Brand.<br \/>\nYeni Grandi Stazioni Retail logosu dinamizm, modernlik ve de\u011fer kavramlar\u0131n\u0131, konsepti (s\u00fcrekli hareket halindeki ak\u0131\u015flar\u0131n merkezindeki meydan) \u00e7a\u011fr\u0131\u015ft\u0131ran \u00e7ok g\u00fc\u00e7l\u00fc ve \u00f6zg\u00fcn bir i\u015faretle ve ki\u015fili\u011fe ek bir dokunu\u015f katmak i\u00e7in tamamen yeniden \u00e7izilmi\u015f bir yaz\u0131 karakteriyle \u00f6zetliyor.<\/p>","protected":false},"featured_media":2750,"template":"","categoria-work":[16,20],"class_list":["post-2745","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grandi Stazioni Retail: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Design dinamico e moderno per Grandi Stazioni Retail. 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