{"id":2723,"date":"2023-12-20T14:05:45","date_gmt":"2023-12-20T13:05:45","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2723"},"modified":"2024-10-30T16:35:43","modified_gmt":"2024-10-30T15:35:43","slug":"crodino","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/crodino\/","title":{"rendered":"CRODINO"},"content":{"rendered":"<p><strong>THE SPIRIT OF INCLUSION, SINCE 1965<\/strong><\/p>\n<p>Campari Group'un \u0130talyan alkols\u00fcz aperitifi Crodino, Avrupa (\u0130talya hari\u00e7) ve Avrupa d\u0131\u015f\u0131 pazarlarda, alkols\u00fcz bir versiyon olarak \u0130talyan aperitifleri kategorisindeki yerini g\u00fc\u00e7lendirmek \u00fczere tasarlanm\u0131\u015f yeni bir kurumsal imaj ve yeni bir ambalaj format\u0131yla piyasaya s\u00fcr\u00fcl\u00fcyor.<br \/>\n\u015ea\u015f\u0131rt\u0131c\u0131, zengin ve yenilik\u00e7i bir marka sunumu; \u00fcr\u00fcn\u00fcn miras\u0131n\u0131 \u00f6ne \u00e7\u0131kararak \u00e7a\u011fda\u015f ve anlaml\u0131 bir \u015fekilde sunuluyor.<br \/>\nAperitif an\u0131n\u0131n keyfini alkols\u00fcz bir deneyimle birle\u015ftirmek isteyen, y\u0131llard\u0131r sad\u0131k t\u00fcketicilerine y\u00f6nelik bir \u00fcr\u00fcn.<br \/>\nProje, 1965'te Crodo'da do\u011fan ve bug\u00fcn \u0130talya'da bir numara olan alkols\u00fcz aperitifin tamamen \u0130talyan k\u00f6kenlerinden yola \u00e7\u0131k\u0131yor; \u0130talyan stilini ve ruhunu, ki\u015fili\u011fini ve g\u00f6z al\u0131c\u0131 alkols\u00fcz aperitif \u00f6nerisini \u00f6ne \u00e7\u0131kar\u0131yor.<br \/>\nCrodino, gelece\u011fe do\u011fu\u015ftan gelen bir stil duygusuyla bakan, her zaman bir ad\u0131m \u00f6nde olan canl\u0131 kent k\u00fclt\u00fcr\u00fcnden ilham al\u0131yor; s\u0131v\u0131n\u0131n \u00e7arp\u0131c\u0131 ve s\u0131cak sar\u0131 tonu ve onunla d\u00f6n\u00fc\u015f\u00fcml\u00fc kullan\u0131lan kraft rengi bu kimli\u011fi destekliyor.<br \/>\nRBA Design, \u0130talyan aperitif rit\u00fcelinden ilham alan \u00f6zg\u00fcn bir tasar\u0131mla, yeni 17,5 cl format\u0131nda \u015feffaf cam bir \u015fi\u015fe tasarlay\u0131p geli\u015ftirdi. Cama oyulmu\u015f, \u00fcr\u00fcn ve t\u00fcketim an\u0131na dair net mesajlar ta\u015f\u0131yan filigran, bir bak\u0131\u015fta gelenek, ayr\u0131cal\u0131k ve \u00e7a\u011fda\u015f stil aktar\u0131yor. Etiket yaln\u0131zca \u015fi\u015fenin boynunda yer al\u0131yor; boynu sar\u0131yor ve marka hik\u00e2yesini tamamlamak, t\u00fcketiciye \u0130talyan aperitifinin stilini ve tad\u0131n\u0131 hemen \u00e7a\u011fr\u0131\u015ft\u0131rmak i\u00e7in camda kabartma olarak da bulunan \u2018Rituale Italiano\u2019 yaz\u0131s\u0131n\u0131 ta\u015f\u0131yor. Marka ad\u0131n\u0131n alt\u0131nda \u0130talyanca \u2018<em>Dal 1965\u2018<\/em>\u00a0(\u201c1965'ten beri\u201d) yaz\u0131s\u0131 yer al\u0131yor: i\u00e7ece\u011fin b\u00f6lgesel ve tarihi k\u00f6kenlerine bir sayg\u0131.<br \/>\nNet, inand\u0131r\u0131c\u0131 ve \u00e7ekici bir tasar\u0131mla yorumlanan cesur bir branding stratejisi: miras\u0131n\u0131 yeniden ke\u015ffederek ve g\u00f6rsel varl\u0131klar\u0131n\u0131 giderek daha uluslararas\u0131 bir \u00f6neri i\u00e7in de\u011ferlendirerek yeni pazarlara a\u00e7\u0131lan k\u00f6kl\u00fc bir marka.<br \/>\nCrodino'nun uluslararas\u0131 pazar i\u00e7in yeni ambalaj kimli\u011fi, 2022 Touchpoint Awards'da aday g\u00f6sterildi ve Beverage kategorisinde New Packaging Design \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131.<\/p>","protected":false},"featured_media":2730,"template":"","categoria-work":[16,17],"class_list":["post-2723","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crodino: nuovo packaging design - RBA Design<\/title>\n<meta name=\"description\" content=\"Crodino: il rituale italiano dell&#039;aperitivo, rivisitato. 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