{"id":2698,"date":"2023-12-20T12:37:46","date_gmt":"2023-12-20T11:37:46","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2698"},"modified":"2026-05-04T14:56:30","modified_gmt":"2026-05-04T12:56:30","slug":"bottega-vinaia","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/bottega-vinaia\/","title":{"rendered":"BOTTEGA VINAIA"},"content":{"rendered":"<p><strong>HAF\u0130FL\u0130\u011e\u0130N SEMBOL\u00dc<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>ABD'DE \u0130TALYAN \u00d6ZG\u00dcNL\u00dc\u011e\u00dc<\/strong><\/p>\n<p>Cavit b\u00fcnyesinde do\u011fan bir marka olan Bottega Vinaia, kendine \u00f6zg\u00fc ki\u015fili\u011fi ve \u0130talyan topraklar\u0131yla, \u00f6zellikle de <strong>Trentino<\/strong>.<br \/>\nb\u00f6lgesiyle kurdu\u011fu ba\u011f sayesinde \u00f6ne \u00e7\u0131k\u0131yor. Orta-\u00fcst segmentte konumlanan ve <strong>kad\u0131n hedef kitleye<\/strong>\u00a0y\u00f6nelik ileti\u015fim y\u00fcr\u00fcten marka, yaln\u0131zca Amerikan pazar\u0131 i\u00e7in \u00fcretiliyor. Marka, \u015firketin ba\u011fc\u0131lar\u0131n\u0131n ve enologlar\u0131n\u0131n s\u00fcrekli \u00e7abas\u0131 ve dizginlenemez tutkusu sayesinde k\u0131sa s\u00fcrede \u0130talyan premium \u015farap \u00fcreticileri aras\u0131na girdi.<br \/>\nModa d\u00fcnyas\u0131yla g\u00f6rsel olarak ba\u011flant\u0131l\u0131 bir imgelem arac\u0131l\u0131\u011f\u0131yla Bottega Vinaia,\u00a0<strong>\u00f6zg\u00fcnl\u00fc\u011fe<\/strong>, terroir'e ve \u0130talyan \u015farap\u00e7\u0131l\u0131k gelene\u011fine odaklan\u0131yor.<br \/>\nBunu, marka hik\u00e2yesinin ba\u015frol\u00fcne yerle\u015fen iki b\u00fcy\u00fck \u00fcr\u00fcnle yap\u0131yor: zarif ve \u00e7i\u00e7eksi aromal\u0131 Pinot Grigio ile meyvemsi, taze ve g\u00f6vdeli Pinot Noir.<br \/>\n\u0130lki deniz \u00fcr\u00fcnleriyle harika bir uyum yakalar ve aperitifler i\u00e7in do\u011fru se\u00e7imdir; ikincisi ise etler ve \u0131zgaralarla m\u00fckemmel e\u015fle\u015fir.<\/p>\n<p><strong>TAMAMEN KADINSI B\u0130R \u015eARAP<\/strong><\/p>\n<p>Bottega Vinaia i\u00e7in RBA Design, <strong>wine design<\/strong> ve <strong>label design<\/strong>\u00a0alanlar\u0131ndaki deneyimiyle \u00f6zel bir sembol d\u00fc\u015f\u00fcnd\u00fc: kelebek. \u0130lham do\u011frudan, do\u011fal g\u00fczelliklerle dolu Trentino b\u00f6lgesinin \u015feklinden geliyor ve zarafet, d\u00f6n\u00fc\u015f\u00fcm ve hafiflik ruhuyla birle\u015fiyor. Bunlar, taze ve i\u00e7imi kolay olan \u015farab\u0131n do\u011fas\u0131nda bulunan \u00f6zellikler.<br \/>\nYap\u0131lan bir pazar ara\u015ft\u0131rmas\u0131, bunun kad\u0131n t\u00fcketiciler i\u00e7in ideal bir \u015farap oldu\u011funu ortaya koydu; bu hedef kitle ger\u00e7ekten de benzer \u00f6zelliklere sahip bir \u00fcr\u00fcn arama e\u011filiminde.<br \/>\nBu nedenle, uyumlu ama ayn\u0131 zamanda g\u00fc\u00e7l\u00fc etkili sembollere dayanan yarat\u0131c\u0131 bir ara\u015ft\u0131rmayla, ayn\u0131 \u00f6l\u00e7\u00fcde taze ve zarif bir <strong>marka konumland\u0131rmas\u0131<\/strong> olu\u015fturmak i\u00e7in \u00e7al\u0131\u015f\u0131ld\u0131.<br \/>\nBottega Vinaia web sitesine girdi\u011fimizde, karakterimizle \u00f6ne \u00e7\u0131kmaya ve b\u00f6ylece d\u00fcnyada kendi yerimizi kazanmaya davet ediliyoruz. \u0130talyanl\u0131k elbette <strong>kurumsal hik\u00e2ye anlat\u0131m\u0131n\u0131n<\/strong>\u00a0tamam\u0131na yay\u0131l\u0131yor. Ajans\u0131n bu \u015farap i\u00e7in haz\u0131rlad\u0131\u011f\u0131 grafik tasar\u0131m son derece zarif ve markan\u0131n kad\u0131ns\u0131 \u00f6z\u00fcn\u00fc yans\u0131t\u0131yor. Renk paletinde alt\u0131n, bordo, ye\u015fil ve gri a\u011f\u0131rl\u0131kta. Logo moda d\u00fcnyas\u0131n\u0131 \u00e7a\u011fr\u0131\u015ft\u0131r\u0131rken, etiketlerde zarif bir kaligrafik yaz\u0131 karakteri, zengin ve detayl\u0131 bir tasar\u0131m \u00e7er\u00e7evesi i\u00e7inde tasar\u0131m\u0131n ba\u015frol\u00fcndeki kelebe\u011fe adeta bir isim veriyor.<br \/>\nYeni <strong>marka kimli\u011fi<\/strong>, ve dolay\u0131s\u0131yla konumland\u0131rmas\u0131 da, \u015farab\u0131n geldi\u011fi yerle s\u0131k\u0131 s\u0131k\u0131ya ba\u011flant\u0131l\u0131; ayn\u0131 \u00f6l\u00e7\u00fcde do\u011fal ve karakteristik bir g\u00f6r\u00fcn\u00fcme b\u00fcr\u00fcn\u00fcyor.<br \/>\nB\u00f6ylece Bottega Vinaia'n\u0131n temel de\u011ferleri ve ayn\u0131 zamanda markan\u0131n t\u00fcm \u00f6zg\u00fcn ruhu aktar\u0131l\u0131yor.<\/p>","protected":false},"featured_media":2704,"template":"","categoria-work":[17],"class_list":["post-2698","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bottega Vinaia: nuovo wine design e identity - RBA Design<\/title>\n<meta name=\"description\" content=\"Bottega Vinaia: un vino italiano elegante e femminile. 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