{"id":1351,"date":"2023-12-07T12:13:28","date_gmt":"2023-12-07T11:13:28","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=1351"},"modified":"2026-05-04T14:58:57","modified_gmt":"2026-05-04T12:58:57","slug":"cascina-biraga","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/cascina-biraga\/","title":{"rendered":"CASCINA BIRAGA"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Cascina Biraga, Lombardiya ovas\u0131ndaki Terranova dei Passerini'de, be\u015f ku\u015fakt\u0131r aktar\u0131lan deneyimi sayesinde \u0130talya'n\u0131n en iyi dondurmas\u0131n\u0131 \u00fcretti\u011fini gururla s\u00f6yleyebilen bir aile i\u015fletmesidir (crema aromas\u0131yla 2022 ve 2023 Gambero Rosso \u00f6d\u00fclleri).<br \/>\nYaln\u0131zca dondurma \u00fcretmiyor; meyveli sorbeler, peynirler, tatl\u0131lar ve yo\u011furt gibi geni\u015f bir \u00e7iftlik \u00fcr\u00fcnleri yelpazesi sunuyor.<br \/>\nCascina Biraga'n\u0131n kalitesinin s\u0131rr\u0131 \u00e7al\u0131\u015fma y\u00f6nteminde yat\u0131yor: en iyi s\u00fct\u00fcn se\u00e7iminden \u00e7iftlikte i\u015flenmesine kadar t\u00fcm \u00fcretim zincirine \u00f6zel bir \u00f6zen g\u00f6steriliyor ve hammaddelerin t\u00fcm kalitesini koruyan zanaatk\u00e2r bir y\u00f6ntem kullan\u0131l\u0131yor.<br \/>\n2009 y\u0131l\u0131nda buradan, bol deneyim ve tutkuyla eskisi gibi yap\u0131lan, \u00e7ok lezzetli ve sa\u011fl\u0131kl\u0131 bir dondurma do\u011fdu. Do\u011fal ve \u00fcst\u00fcn kaliteli \u00fcr\u00fcnlerin yarat\u0131c\u0131lar\u0131 olduklar\u0131 i\u00e7in bu projenin amac\u0131, zanaatk\u00e2rl\u0131k, lezzet ve do\u011fall\u0131k de\u011ferlerini Cascina Biraga'n\u0131n yeni ambalaj kimli\u011fine ta\u015f\u0131makt\u0131r.<br \/>\nBunun i\u00e7in ilk ad\u0131m kurumsal logonun yenilenmesi oldu. Yeni logo, formuyla \u00f6ncekini hat\u0131rlat\u0131yor ancak ismi daha etkili k\u0131l\u0131yor ve kurulu\u015f tarihi ile Cascina'n\u0131n \u00f6zg\u00fcn konumland\u0131rmas\u0131n\u0131 vurgulayan \u201cIl buon latte\u201d (\u0130yi s\u00fct) slogan\u0131 gibi k\u00f6kl\u00fc ge\u00e7mi\u015fi ve kaliteyi aktaran bilgilerle zenginle\u015fiyor.<br \/>\nDondurma serisinde logo ana markadan ayr\u0131\u015f\u0131yor, \u00e7\u00fcnk\u00fc slogan \u201cil Gelato di latte\u201d (S\u00fctl\u00fc dondurma) oluyor. Aromalar\u0131 ay\u0131rt etmek i\u00e7in \u00e7e\u015fitli bir renk paleti olu\u015fturuldu; bu palet, kab\u0131n do\u011fal rengiyle dengeli bir \u015fekilde ambalaja canl\u0131l\u0131k ve lezzet kat\u0131yor.<br \/>\nKap, yukar\u0131daki de\u011ferleri aktarmak i\u00e7in yeni kimli\u011fin en karakteristik unsuru olan kraft karton renk koduyla sunuluyor; bu da onu rakiplerinden ay\u0131r\u0131yor ve rafta etkili k\u0131l\u0131yor.<br \/>\nKap i\u00e7in hem \u00fcr\u00fcn\u00fcn zanaatk\u00e2rl\u0131k ve kalite de\u011ferlerini hem de tamamen k\u00e2\u011f\u0131ttan \u00fcretilen teknik ambalaj\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fini \u00e7a\u011fr\u0131\u015ft\u0131ran bir kraft tonu belirlendi.<\/p>","protected":false},"featured_media":0,"template":"","categoria-work":[16,20,19,17],"class_list":["post-1351","work","type-work","status-publish","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cascina Biraga: nuovo packaging design - RBA Design<\/title>\n<meta name=\"description\" content=\"Cascina Biraga: il gusto del latte fresco in un packaging eco-sostenibile. 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