{"id":1336,"date":"2023-12-07T11:57:51","date_gmt":"2023-12-07T10:57:51","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=1336"},"modified":"2026-05-04T15:00:21","modified_gmt":"2026-05-04T13:00:21","slug":"agricola-don-camillo","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/tr\/works\/agricola-don-camillo\/","title":{"rendered":"AGRICOLA DON CAMILLO"},"content":{"rendered":"<p><strong><br \/>\n\u0130yilik tutkuyla e\u015f anlaml\u0131 oldu\u011funda<\/strong><\/p>\n<p>Agricola Don Camillo'nun hik\u00e2yesi 2005 y\u0131l\u0131nda, kavun ve karpuz \u00fcretip satarak i\u015fe ba\u015flayan bir grup \u00fcreticinin kararl\u0131l\u0131\u011f\u0131yla ba\u015flad\u0131.<br \/>\nO andan itibaren \u00fcr\u00fcn yelpazesi turun\u00e7giller, kabaklar ve \u0130talyan ve yabanc\u0131 m\u00fc\u015fterilerin t\u00fcm taleplerini kar\u015f\u0131layan tam 60 \u00fcreticinin g\u00fcc\u00fcyle ad\u0131m ad\u0131m geni\u015fledi.<br \/>\n\u015eirketi her \u015feyden \u00f6nce do\u011faya duydu\u011fu sayg\u0131 motive ediyor; bu sayg\u0131, kal\u0131nt\u0131s\u0131z \u00fcr\u00fcnler sunmas\u0131yla da kendini g\u00f6steren g\u00fc\u00e7l\u00fc bir s\u00fcrd\u00fcr\u00fclebilirlik taahh\u00fcd\u00fcne d\u00f6n\u00fc\u015f\u00fcyor: sa\u011fl\u0131kl\u0131, besleyici ama her \u015feyden \u00f6nce lezzetli \u00fcr\u00fcnler. \u0130\u015f birli\u011fi ruhu, tutku ve \u00f6zel teknik yetkinlikler Agricola Don Camillo'yu \u00e7ok y\u00fcksek kaliteli bir \u00fcretici \u00f6rg\u00fct\u00fc yap\u0131yor.<br \/>\nBu kadar samimi ve iddial\u0131 bir proje, do\u011fal olarak \u00fcr\u00fcnleri farkl\u0131 k\u0131lan t\u00fcm iyilikleri aktarabilecek, marka uzmanlar\u0131nca haz\u0131rlanm\u0131\u015f bir ileti\u015fim gerektiriyor. Bunu da \u015firketin ad\u0131n\u0131n hakk\u0131n\u0131 veren, ayn\u0131 zamanda g\u00fcncel ve taze bir ses tonuyla yapmak gerekiyor.<\/p>\n<p><strong>Emilia ruhlu bir tasar\u0131m<\/strong><\/p>\n<p>Kutsanm\u0131\u015f olsun meyve! Ve markalara daha da g\u00fc\u00e7 katan tasar\u0131m da kutsanm\u0131\u015f olsun. T\u0131pk\u0131 RBA Design'\u0131n Agricola Don Camillo i\u00e7in tasarlad\u0131\u011f\u0131 ve ekibin hem marka kimli\u011fi hem de ileti\u015fim a\u00e7\u0131s\u0131ndan markan\u0131n t\u00fcm temas noktalar\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131 proje gibi.<br \/>\nLogonun yenilenmesi ve slogan\u0131n geli\u015ftirilmesinden web ve sosyal medya i\u00e7eriklerine, ambalaj g\u00f6rselinin uygulanmas\u0131na kadar ana hedefler \u015funlard\u0131: meyve-sebze gibi tipik olarak markas\u0131z bir pazarda g\u00fc\u00e7l\u00fc bir kimlik yaratmak ve markay\u0131 daha kurumsal ve somut bir imajla ili\u015fkilendirerek alg\u0131s\u0131n\u0131 y\u00fckseltmek. Bu nedenle markaya daha fazla sa\u011flaml\u0131k ve tutarl\u0131l\u0131k kazand\u0131r\u0131l\u0131rken, ona \u00f6z\u00fcn\u00fc veren b\u00f6lgeye ve tarihe ait o sempatik karakter korundu. Ajans\u0131n tasarlad\u0131\u011f\u0131 proje, Agricola Don Camillo'nun t\u00fcm Emilia ruhunu aktarmay\u0131 ve Don Camillo ile Peppone'nin d\u00fcnyas\u0131n\u0131 \u00e7a\u011fr\u0131\u015ft\u0131ran bir ileti\u015fim yaratmay\u0131 hedefledi: sava\u015f sonras\u0131 \u0130talyan k\u0131rsal toplumunun bir foto\u011fraf\u0131. Samimiyet, sosyal medya reklam kampanyas\u0131 gibi farkl\u0131 a\u015famalardan olu\u015fan t\u00fcm \u00e7al\u0131\u015fman\u0131n ortak de\u011feri.<br \/>\nBurada \u00fcr\u00fcn foto\u011fraflar\u0131 ve ill\u00fcstrasyonlar, marka g\u00f6rsel kimli\u011fiyle uyumlu renklerle \u00e7er\u00e7evelenen, hafif ve ayn\u0131 \u00f6l\u00e7\u00fcde sempatik bir ses tonuna sahip g\u00f6nderilere hayat veriyor. \u00dcr\u00fcn, Melone Mantovano I.G.P. i\u00e7in haz\u0131rlanan reklam filminde de ba\u015frolde: gen\u00e7 bir kad\u0131n yaln\u0131zca meyvenin kokusuyla tarlalarda hayal gibi bir yolculu\u011fa \u00e7\u0131k\u0131yor, zarif Palazzo Ducale'ye s\u00fcz\u00fclerek giriyor ve sonunda bu \u00fcr\u00fcn\u00fcn lezzetini payla\u015ft\u0131\u011f\u0131 bir arkada\u015f grubunun aras\u0131nda buluyor kendini. Ajans\u0131n tasarlad\u0131\u011f\u0131 projenin tamam\u0131 \u00f6zg\u00fcnl\u00fc\u011fe ve yarat\u0131c\u0131l\u0131\u011fa ger\u00e7ek bir dal\u0131\u015f; hepsi marka g\u00fcvenilirli\u011fini g\u00fc\u00e7lendirmek ve ayn\u0131 zamanda bu e\u015fsiz lezzetteki \u015firkete tazelik ve dinamizm katmak i\u00e7in.<\/p>","protected":false},"featured_media":1339,"template":"","categoria-work":[16,20,19],"class_list":["post-1336","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agricola Don Camillo: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Agricola Don Camillo, dal 2005 sinonimo di genuinit\u00e0 e passione, con design emiliano e prodotti a residuo zero, valorizza tradizione e sostenibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/works\/agricola-don-camillo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agricola Don Camillo: nuovo brand design - 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