{"id":7387,"date":"2026-10-27T15:33:41","date_gmt":"2026-10-27T14:33:41","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=7387"},"modified":"2026-10-27T15:33:41","modified_gmt":"2026-10-27T14:33:41","slug":"unconventional-un-restyling-che-parla-piu-lingue","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/unconventional-un-restyling-che-parla-piu-lingue\/","title":{"rendered":"UNCONVENTIONAL: UN RESTYLING CHE PARLA PI\u00d9 LINGUE!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Quando si parla di carne vegetale, non esiste un\u2019unica percezione della categoria. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A seconda delle Country cambiano le aspettative, i codici visivi e il modo in cui il prodotto viene scelto e interpretato dal consumatore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c8 da qui che siamo partiti per il restyling del packaging di Unconventional, brand di hamburger vegetali presente in Italia e Francia: dalla necessit\u00e0 di evolvere l\u2019identit\u00e0 della marca mantenendola riconoscibile, ma adattandone il linguaggio alle specificit\u00e0 di ciascun Paese.<\/span><\/p>\n<p><b>UN LINGUAGGIO, DIVERSE INTERPRETAZIONI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lavorare su Unconventional ha significato quindi trovare un equilibrio tra coerenza e adattabilit\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da una parte, mantenere gli elementi distintivi del brand e costruire un sistema visivo riconoscibile a scaffale. Dall\u2019altra, interpretare in modo diverso la categoria, a partire dalle aspettative che il prodotto incontra nei due mercati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Italia, dove l\u2019hamburger vegetale viene spesso percepito come mimic meat, abbiamo scelto di avvicinare il linguaggio del pack a quello della categoria, lavorando su texture, cromie e composizioni capaci di evocare gusto, succosit\u00e0 e familiarit\u00e0. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Un\u2019evoluzione soft, pensata per rinnovare l\u2019immagine senza interrompere la continuit\u00e0 con il brand gi\u00e0 conosciuto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Francia, invece, abbiamo dato maggiore spazio alla componente vegetale e ai valori di freschezza, benessere e funzionalit\u00e0 associati alla categoria. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Il linguaggio diventa cos\u00ec pi\u00f9 distintivo e informativo, con un approccio visivo pi\u00f9 fresco e immediato e una maggiore distanza dal pack di partenza.<\/span><\/p>\n<p><b>UNCONVENTIONAL, IN OGNI PAESE!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu <a href=\"https:\/\/www.rbadesign.it\/tr\/works\/unconventional\/\">risultato<\/a> \u00e8 un sistema di packaging che non cerca di rendere il brand identico ovunque, ma di costruire una presenza coerente attraverso linguaggi capaci di parlare a contesti diversi.<br \/>\n<\/span><span style=\"font-weight: 400;\">Perch\u00e9 non esiste un solo modo di essere \u201cUnconventional\u201d e anche quando cambia il modo di guardare un prodotto, l\u2019identit\u00e0 di marca pu\u00f2 continuare a farsi riconoscere\u2026 anche con lingue diverse!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Quando si parla di carne vegetale, non esiste un\u2019unica percezione della categoria. A seconda delle Country cambiano le aspettative, i codici visivi e il modo in cui il prodotto viene scelto e interpretato dal consumatore. \u00c8 da qui che siamo partiti per il restyling del packaging di Unconventional, brand di hamburger vegetali presente in Italia [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging design Unconventional: il restyling di RBA Design - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design firma il restyling del packaging Unconventional, creando un\u2019identit\u00e0 visiva coerente e distintiva per i mercati di Italia e Francia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/unconventional-un-restyling-che-parla-piu-lingue\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging design Unconventional: il restyling di RBA Design - 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