{"id":715,"date":"2023-02-01T10:10:57","date_gmt":"2023-02-01T09:10:57","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=715"},"modified":"2026-05-13T18:14:01","modified_gmt":"2026-05-13T16:14:01","slug":"rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\/","title":{"rendered":"RBA Design taraf\u0131ndan Kioene: Gelo serisi i\u00e7in yeni paketler ve yeniden markalama"},"content":{"rendered":"<p>RBA Design ha lavorato con Kioene, azienda leader nella produzione di prodotti a base di verdure e proteine plant based, ai nuovi pack e al rebranding della sua linea Surgelati. Per raggiungere l\u2019obiettivo di spostare l\u2019attenzione del consumatore sulle occasioni di consumo, creando un percorso a tavola che vada dal pasto completo, ai finger food e ai contorni, RBA Design ha realizzato un progetto che valorizza i prodotti e privilegia un linguaggio capace di rivolgersi a un target di consumatori pi\u00f9 allargato, definito flexitariano. Il pack riproduce e valorizza il prodotto, oltre a regalare ampio spazio al nome della linea prescelta, indirizzando cos\u00ec il consumatore nella direzione che preferisce. La segmentazione di linea, \u00e8 espressa in modo dinamico e vivace, grazie al colore e all\u2019uso verticale dei sub brands, caratterizzati da una tipografia non convenzionale.<\/p>\n<p>Il visual di prodotto, vero protagonista del pack, esprime in modo allegro il gusto, i prodotti e gli ingredienti principali che caratterizzano le ricette. Sul retropack, oltre alle informazioni pi\u00f9 utili per i consumatori, il QR code permette di scoprire nuove ricette da accompagnare al prodotto scelto, cos\u00ec da guidare il consumatore in un vero e proprio viaggio culinario.<\/p>","protected":false},"excerpt":{"rendered":"<p>RBA Design ha lavorato con Kioene, azienda leader nella produzione di prodotti a base di verdure e proteine plant based, ai nuovi pack e al rebranding della sua linea Surgelati. Per raggiungere l\u2019obiettivo di spostare l\u2019attenzione del consumatore sulle occasioni di consumo, creando un percorso a tavola che vada dal pasto completo, ai finger food [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RBA Design per Kioene: nuovi pack e rebranding per la linea Gelo - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design firma il rebranding della linea Surgelati Kioene con nuovi pack pensati per un target flexitariano e nuove occasioni di consumo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RBA Design per Kioene: nuovi pack e rebranding per la linea Gelo - RBA Design\" \/>\n<meta property=\"og:description\" content=\"RBA Design firma il rebranding della linea Surgelati Kioene con nuovi pack pensati per un target flexitariano e nuove occasioni di consumo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/tr\/news\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T09:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T16:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Kioene_001_SMALL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"denis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"denis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\\\/\"},\"author\":{\"name\":\"denis\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/#\\\/schema\\\/person\\\/3311aa0109bf0d76989496c5d1d33625\"},\"headline\":\"RBA Design per Kioene: nuovi pack e rebranding per la linea Gelo\",\"datePublished\":\"2023-02-01T09:10:57+00:00\",\"dateModified\":\"2026-05-13T16:14:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\\\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Kioene_001_SMALL.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\\\/\",\"name\":\"RBA Design per Kioene: nuovi pack e rebranding per la linea Gelo - 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